Marketing Manager- Direct Mail
1 month ago
Our client in the financial services space is expanding their marketing team. As a Marketing Manager for Direct Mail, you’ll own and develop campaigns to grow an already significant presence in a high impact channel. In addition, you’ll lead the creative strategy and the end to end management from ideation to in-home. As a Direct Marketing Manager, you’ll report to thr VP of Growth & Marketing.
Responsibilities:
- Analyze direct mail and offline campaigns and translate learnings into specific optimizations and experiments
- Develop collaborative partnerships across the organization to identify, launch and refine direct marketing strategies
- Execute detailed marketing campaigns, working closely with internal partners and external vendors to deliver clear revenue impact
- Ideate and bring to market new creative strategies and experiments that improve performance and align with our customers and brand
- Help define KPIs and implement measurement, analytics, benchmarking, and reporting methods to measure success for the direct mail channel
Requirements:
- Growth-driven, high-energy, self-starter who gets along well with others and acts in a manner that promotes teamwork and builds credibility and trust in the marketing department
- Proven expertise in leveraging direct mail and/or other offline channels to bring in new customers at scale
- Strong analytics and creative, focused on developing results-driven differentiated marketing campaigns
- Adept at strategy and planning, with a passion for hands-on execution. You have the opportunity to own the go-to-market in direct mail, a high impact channel
Perks:
- Entrepreneurial culture
- Flexible PTO + 11 company holidays + last week of the year to recharge and reset
- Competitive health benefits
- Education/learning stipend
- Supporting parental journey
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