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Growth Marketing Manager
3 months ago
Who We Are
Legato Security is an information security firm founded upon the belief that every organization has the right to keep its data private and secure. Our mission is to build close partnerships with our clients, serving them not as just a vendor, but as trusted advisors helping to build effective, proactive plans. Our focus is always on both the technical and human elements within an organization. We believe in comprehensive strategies designed to harden networks, deflect attackers, and rapidly recover from any accidents. As technology progresses, so do our tactics, ensuring our experts are always prepared to serve forward-looking leaders eager to stay ahead of emerging threats.
Position Overview
As the Growth Marketing Manager, you will be responsible for developing and executing data-driven marketing strategies aimed at acquiring new customers and driving revenue growth across multiple channels. Reporting directly to the VP of Marketing, you will play a pivotal role in driving our company's growth through strategic campaign management, lead generation, and digital advertising initiatives.
The ideal candidate will have a strong background in cybersecurity marketing and a proven track record of implementing successful growth strategies.
Specific Job Responsibilities
Develop and implement comprehensive lead generation marketing strategies to attract, convert, and retain customers through various online and offline channels to drive awareness, engagement, and conversions
Drive growth initiatives that include promoting the importance of cybersecurity features within products/services.
Plan, execute, and oversee performance on digital marketing campaigns across channels such as paid advertising (e.g., Google Ads, social media ads), email marketing, content marketing, search engine optimization (SEO), and more.
Collaborate with the marketing team to conceptualize, create, and manage general marketing campaigns aligned with business objectives.
Content Strategy: Work closely with the content team to develop content strategies that support lead generation and customer engagement efforts.
Manage search engine optimization (SEO) and pay-per-click (PPC) advertising campaigns to increase visibility, drive traffic, and generate leads.
Analyze customer data, market trends, and campaign performance metrics;
track key performance indicators (KPIs) to provide regular reports evaluating the effectiveness of marketing initiatives.
Collaborate with cross-functional teams, including product, sales, and analytics, to align marketing initiatives with overall business goals and customer needs.
Manage and optimize marketing budgets
to maximize return on investment (ROI) and ensure efficient resource allocation.
Develop and maintain detailed marketing reports, providing actionable insights and recommendations to stakeholders.
Website Management: Work collaboratively with our web vendor to update and edit content on our website.
Additional opportunities for success within the role:
Demand Generation: Drive demand generation initiatives to fuel sales pipeline growth and revenue expansion.
Marketing Automation: Utilize marketing automation tools to streamline processes, nurture leads, and optimize campaign performance.
Brand Building: Contribute to building and strengthening the Legato Security brand through consistent messaging, positioning, and storytelling.
Partnership Marketing: Explore and develop partnerships with other organizations to extend our reach and generate new business opportunities.
Conversion Rate Optimization (CRO): Continuously optimize landing pages, website content, and conversion paths to maximize lead conversion rates.
Qualifications
Bachelor's degree in marketing, business, or a related field, or equivalent professional experience; MBA preferred
Proven experience in growth marketing (3 years), digital marketing, or a related field, with a track record of driving customer acquisition and revenue growth.Preferably in the cybersecurity or B2B technology sector
Demonstrated success in managing end-to-end marketing campaigns from conception to execution to measurement
Strong analytical skills with the ability to interpret data, draw actionable insights, and make data-driven decisions.
Excellent project management skills with a focus on meeting deadlines and delivering results in a fast-paced environment.
Experience working with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., Salesforce) is desirable.
Excellent written and verbal communication skills, with the ability to articulate complex ideas effectively.
Proficiency in digital marketing channels, including SEO, PPC, social media advertising, and email marketing.
Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly and persuasively.
Creative thinker with a growth mindset and a passion for driving business growth through innovative marketing strategies.
Perks
Start-up company in a growth phase with opportunity for advancement based on performance
Start-up culture with an office in downtown Salt Lake City, UT
Candidate has the option to work remotely, with occasional travel when necessary
Competitive medical and dental benefits for employee and family members
Other company-provided benefits such as short-term disability, basic life insurance, children’s orthodontia, with additional voluntary benefits available, and 401K match
Flexible Paid Time Off policy
Professional Development opportunities specific to role
Embark on a journey where your skills are valued, your growth is fostered, and your voice is heard. At Legato Security, we understand that diversity is the key to innovation. Our hiring process is designed to provide a transparent, consistent, and uniform experience for all applicants, mitigating unconscious bias every step of the way. We foster a culture of belonging, where each team member is an integral part of the Legato family.
Legato Security is an equal opportunity employer.
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