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Senior Product Marketing Manager

2 months ago

American Fork, United States LVT Corp Full time
ABOUT LVT

LVT is on a mission to make the world safer and more secure through rapidly deployable security hardware that runs on our proprietary SaaS platform. Our enterprise-grade safety and security ecosystem makes it easy to secure essentially any physical environment through intelligent automation and actionable insights. As an industry leader in the IoT space, our systems are deployed in every state and adopted by Fortune 500 enterprise companies who share this vision.

ABOUT THIS ROLE
LVT is seeking a dynamic and experienced Head of Product Marketing with a strong engineering background and a proven track record in both software and hardware domains. This leadership role will be responsible for driving our product marketing strategy, ensuring alignment with our business objectives, and enhancing our market position. The ideal candidate will have a deep understanding of technology, a strategic mindset, and the ability to translate technical capabilities into compelling value propositions.

RESPONSIBILITIES
  • Develop and execute comprehensive product marketing strategies.
  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Collaborate with product management, engineering, sales, and other stakeholders to define product vision and roadmap.
  • Craft compelling product positioning and messaging.
  • Create and maintain detailed buyer personas.
  • Develop sales enablement materials (presentations, datasheets, case studies, competitive analysis).
  • Lead go-to-market plans for product launches and updates.
  • Oversee creation of product collateral (website content, brochures, videos, whitepapers).
  • Coordinate demand generation campaigns with the marketing team.
  • Gather and analyze customer feedback, market trends, and competitive intelligence.
  • Conduct win/loss analysis.
  • Advocate for customer needs in product development.
  • Build and lead a high-performing product marketing team.
  • Establish clear goals, KPIs, and performance metrics for the team.
Qualifications
  • Bachelor's degree in Engineering, Computer Science, Marketing, or related field; MBA or advanced degree preferred.
  • 10+ years of product marketing experience, with significant leadership roles.
  • Strong engineering background with experience in both software and hardware environments.
  • Ability to translate complex technical concepts into clear marketing messages.
  • Strategic thinker with strong analytical skills.
  • Excellent communication and presentation skills.
  • Strong project management skills, capable of handling multiple initiatives.
  • Proficient in market research, competitive analysis, and customer segmentation.
  • Results-oriented with strong ownership and accountability.
  • Innovative and creative mindset.
  • Collaborative team player with strong relationship-building skills.
WHY JOIN US
  • Founder-led and employee-driven company
  • The opportunity to build where you stand
  • Value centric decision making
  • Both an economically stable and hyper-growth environment (ask us how this is possible)
  • The market leader in redefining how B2B does security
On top of the obvious benefit of getting paid to work with great people who are laser-focused on a mission that matters, we also offer the following benefits:
  • Comprehensive health, vision, and dental benefits for you and your family. Including supplemental and life insurance, company-paid HSA contributions, and an Employee Assistance Program (EAP).
  • 401(k) With up to 4% match
  • Time Off & Paid Holidays - Ask us how we empower employees to take control of their well-being
  • Stock Options - Every full-time employee has the opportunity to be an owner of the company and benefit from our success.
  • Paid Parental Leave - To help your growing family while you're away from work.
  • Company Events - Christmas Party, Summer Party, and other parties to celebrate whenever we can find an excuse.
  • Charitable Opportunities - LVT sends groups of employees to help the Daybreak Vision Project restore sight to thousands of people a year.
  • Wellness - We regularly host dentists, chiropractors, financial experts, and other professionals to provide services and seminars to help promote physical, mental, emotional, and financial wellness.
  • And More - Scholarship opportunities for employees and their dependents, discounted cell services, and opportunities to score tickets to Utah Jazz games and other Delta Center events.

HR Policy
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. All Candidates must pass a drug screening and background check upon employment. Some roles may also require passing a federal background check and fingerprinting. Must be authorized to work in the U.S.