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Integrated Marketing Program Manager

4 months ago

Hartford, United States The Ladders Full time
Broan-NuTone leads the residential ventilation industry with innovative products such as auto sensing range hoods, germ killing ventilation fans, and fresh air systems, all supported by our award-winning customer excellence team. Broan-NuTone provides better quality of air for better quality of life. One of many companies within Madison Industries all doing our part to make the world safer, healthier, and more productive. Our employees are entrepreneurs who have a strong bias for driving bold action and trust each other to compete and win as a team.

Business Job Title: Integrated Marketing Program Manager

Job Summary:

The Integrated Marketing Program Manager has robust B2B marketing experience with a portfolio of projects that demonstrate the capability to develop and execute a 360 degree marketing plan. Responsible for autonomously building persona-based marketing and communications strategies to launch new innovations, contribute to segment growth strategies and grow brand reputation. This individual should have the ability to effectively communicate to and influence executives and project manage cross-department resources.

Essential Functions:

  • Strategy development, develop comprehensive marketing strategies that align with the segment(s) overall business objectives. Goal setting, defining target audiences, creating messaging that effectively communicates the segment's value proposition.
  • Campaign planning and execution, develop integrated campaigns across various channels such as digital media, social media, email marketing, point of purchase and traditional media - developing an omni-channel experience. Create compelling thought leadership content, design brand materials, collaborate with agencies and vendors, and build strategy for campaign implementation.
  • Performance analysis, monitor and analyze the campaign effectiveness, track key performance indicators, analyze campaign metrics, and share recommendations for improvement.
  • Conduct market research to identify customer needs, preferences, and behaviors. Analyze market trends, competitor activities and customer feedback to inform marketing strategies.
  • Independently create and manage strategic initiatives according to budget with minimal to no supervision, while keeping the GTM leadership team informed.
  • Lead marketing projects and initiatives to ensure strategy alignment, including alignment with business segment leadership stakeholders and sales.
  • Manage projects and strategy development by following the Go-to-Market process, integrating into the engineering product development timeline. Follow strategy and content/creative review process for cross-functional departments.
  • Manage vendor relations, pricing, and negotiations and exercise fiscal discipline to align with budget.
  • Develop business cases to support new marketing strategies, budget requests, projects, and marketing plans.
  • Work closely with the global marketing, sales, and IT teams to develop and implement lead generation and nurturing programs directly aligned to segment growth strategies.
  • Develop a routine to do store/showroom walks to stay current on how customers are displaying and selling products.
Knowledge, Skills and Abilities Required:
  • Skilled at developing commercialization strategies that define the target audience, unique value proposition and brand positioning.
  • Creative thinking to develop innovative campaigns and initiatives that effectively engage and communicate with the target audience. Need to think outside the box to differentiate the brand in a competitive marketplace.
  • Effective communication and writing skills are crucial for conveying the intended message, values, and story to both internal and external audiences. Need ability to develop compelling product and brand narratives, communicating them through various marketing channels.
  • Deep understanding of visual communication and design principles. Should be able to develop and maintain consistent brand identities, including logos, colors, typography, and visual elements across various marketing channels.
  • Ability to offer solutions, retain information and apply details to future situations.
  • Ability to remain agile and identify high-value projects on which to focus efforts, delivering minimum viable product (MVP) and continually iterating.
  • Motivated and organized self-starter with strong attention to detail and the ability to manage multiple priorities.
  • Inquisitive, agile, and strong team player with excellent written, verbal, and interpersonal communication skills.
  • Ability to remain adaptable and resilient to all situations with an optimistic outlook and cast a positive shadow that is aligned with our culture and core values.
Education & Experience:
  • Bachelor's degree in related field or equivalent combination of education and experience required.
  • 6+ years marketing experience required. With experience in developing commercialization strategies.
  • Proven track record of success and achievement associated with results oriented, growth campaigns and plans required.
  • Cross-functional project management experience required.
  • Experience management budgets required.
Travel Requirements:
  • Ability to travel approximately 30%, including overnight travel.