Vice President of Marketing

1 day ago

Palm Beach Gardens, United States Lennar Full time
Vice President of Marketing

We are Lennar

Lennar is one of the nation's leading homebuilders, dedicated to making an impact and creating an extraordinary experience for their Homeowners, Communities, and Associates by building quality homes and providing exceptional customer service, giving back to the communities in which we work and live in, and fostering a culture of opportunity and growth for our Associates throughout their career. Lennar has been recognized as a Fortune 500® company and consistently ranked among the top homebuilders in the United States.

Join a Company that Empowers you to Build your Future

The Vice President of Marketing will work with the Area Sales Managers and Vice President of Sales to create, develop, implement and coordinate the company's advertising and marketing strategy, with a focus on all advertising related media inclusive of internet, collaterals, promotional events, and public relations activities in addition to management of Internet Sales Consultants.
  • A career with purpose.
  • A career built on making dreams come true.
  • A career built on building zero defect homes, cost management, and adherence to schedules.
Your Responsibilities on the Team
  • Responsible for accomplishing Lead and traffic generation that supports the division's sales goals.
  • Create, manage and implement a best-in-class division-wide and community-specific digital and traditional marketing strategy for all advertising campaigns, internet initiatives, direct mail campaigns and the development of marketing collateral.
  • Where appropriate, work with Lennar corporate to ensure brand consistency and leverage best practices across other divisions.
  • Content Development: Work directly with creative team and agencies to design marketing materials and manage consistency and quality to ensure all content reflects company brand.
  • Identify, understand, create and promote unique selling propositions of all communities and brands, to include: Residential/Primary, Resort and Active Adult.
  • Audit marketing content on the web site to ensure content accuracy and company brand guidelines are reflected.
  • Maintain all community presentations: ensuring all required materials are ordered and installed properly for models and standing inventory: signage, flags, door mats, etc.
  • Manage production of advertising, sales office displays, brochures, Realtor/Broker and consumer outreach materials, signage programs to insure adherence to brand standard's.
  • Monitor signage and media to ensure compliance with local municipalities, Regional and Corporate standards.
  • Work with Division Purchasing, architectural staff and business partners to produce exterior and interior renderings as needed.
  • Manage all aspects of WHC installations to include: approved sales office layout and production of approved wall wraps, along with other mandated WHC items.
  • Facilitate the promotion of incentives, grand openings of new communities and clos-out communities, special financing opportunities, etc.
  • Ensure all social media, Insite and Lenncom images and content is appealing, innovative, relevant and accurate.
  • Coordinate sales and marketing related meetings with vendors, ad agencies, etc. as needed.
  • Participate in strategy meetings with senior management to facilitate team goals and processes.
  • Execute marketing plans to maximize contributions of Realtors to increase sales volume and grow Realtor Relations.
  • Visit communities to work with VPS's, ASM's and NHC's to maximize marketing efforts.
  • Develop and maintain specific marketing budgets for all commun Communicate accrued expenses as required by accounting each period end.
  • Oversee coordination of Consumer and Broker/Realtor events: measure success of event.
  • Track results of marketing initiatives, including analysis of traffic sources and cost per traffic to maximize spend and conversion by community and sub-market.
  • Evaluate competitive communities on a quarterly basis.
Requirements
  • Bachelor's degree in a related field required, equivalent work experience can be considered in lieu of degree.
  • Minimum 5 years Marketing/Advertising experience required.
  • Minimum 3 years' experience supervising and directing the work of a team.
  • Experience in homebuilding preferred.
  • Excellent communication skills, verbal and written, as well as strong organizational and interpersonal skills.
  • Must be able to meet deadlines while maintaining a professional attitude, deal effectively with confrontational situations and maintain objectivity with internal and external customers.
  • Excellent computer skills including advanced Word, Excel, Publishing, Lotus Notes.
  • Requires resourcefulness, patience and clarity and strong management and motivational skills.
  • Valid driver's license and good driving record required.


Contacts

Regular interaction with Division Associates, customers, and Sales Associates.

Physical & Office/Site Presence Requirements:

Some office work which may require the ability to occasionally bend, stoop, reach, lift, move and carry office materials and supplies weighing 25 pounds or less. Finger dexterity is required to operate a computer keyboard and calculator.

Life at Lennar

At Lennar, we are committed to fostering a supportive and enriching environment for our Associates, offering a comprehensive array of benefits designed to enhance their well-being and professional growth. Our Associates have access to robust health insurance plans, including Medical, Dental, and Vision coverage, ensuring their health needs are well taken care of. Our 401(k) Retirement Plan, complete with a $1 for $1 Company Match up to 5%, helps secure their financial future, while Paid Parental Leave and an Associate Assistance Plan provide essential support during life's critical moments. To further support our Associates, we provide an Education Assistance Program and up to $30,000 in Adoption Assistance, underscoring our commitment to their diverse needs and aspirations. From the moment of hire, they can enjoy up to three weeks of vacation annually, alongside generous Holiday, Sick Leave, and Personal Day policies. Additionally, we offer a New Hire Referral Bonus Program, significant Home Purchase Discounts, and unique opportunities such as the Everyone's Included Day. At Lennar, we believe in investing in our Associates, empowering them to thrive both personally and professionally. Lennar Associates will have access to these benefits as outlined by Lennar's policies and applicable plan terms. Visit Lennartotalrewards.com to view our suite of benefits.

Join the fun and follow us on social media to see what's happening at our company, and don't forget to connect with us on Lennar: Overview | LinkedIn for the latest job opportunities.

Lennar is an equal opportunity employer and complies with all applicable federal, state, and local fair employment practices laws.

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