Vice President of Marketing

23 hours ago

Dania Beach FL United States Integrabeauty Full time

Who We Are:

At Integra Beauty, our team of innovators and visionaries is passionate about pushing boundaries and taking bold risks to inspire people to realize their beautiful potential. With our headquarters in Dania Beach and offices in California and Ohio, we are constantly raising the bar to create a more diverse and dynamic work environment.

We develop cutting-edge digital platforms and promote industry-leading products across online, mobile, social, and retail markets. Integra Beauty has established L’ange and OFIR as two leading consumer goods brands, paving the way for unlimited brand incubation. Our team is at the forefront of emerging trends, and we are looking for like-minded individuals to continue growing our company.

About The Role:

Are you an experienced Vice President of Marketing seeking a new challenge and a chance to advance your career? If you are a highly adaptable, innovative thinker with strong analytical and problem-solving skills who thrives in a fast-paced environment, we have the ideal opportunity for you.

We are seeking a dynamic Vice President of Marketing who excels in strategic planning, hands-on execution, and team development. This role requires a leader who can provide valuable market and product insights to guide our management team and drive our marketing efforts forward. This role is located on-site at our Dania Beach, FL office and reports directly to the CMO. Responsibilities include team leadership and development across brand, creative, copywriting, consumer research, and support of marketing operations.

Duties and Responsibilities

  • Strategic Leadership:
  • Develop and implement marketing strategies that align with business goals and drive growth across all channels, including retail, e-commerce, and direct-to-consumer.
  • Own revenue and performance KPIs, ensuring alignment and collaboration across departments such as Customer Acquisition, E-commerce, Retention, and Influencer Marketing.

Brand Management:

  • Translate consumer insights, performance analytics, and retailer strategies into winning business strategies and tactics.
  • Set and uphold brand standards, including the brand book, guidelines, feel, look, and voice, to ensure brand integrity across all touchpoints.
  • Measure performance through KPIs, including brand sentiment, awareness, and asset value.

Market and Product Insight:

  • Own the brand’s positioning with a deep understanding of key brand traits and the evolving retail/customer environment.
  • Research and analyze the brand landscape, competitors, categories, and consumer traits to identify unique value propositions.
  • Contribute to long-term product planning, identifying opportunities for innovation and development within our brand architecture.

Revenue and Performance:

  • Drive revenue growth by joining Brand and Growth departments, understanding pricing elasticity, lift, and profit maximization.
  • Develop go-to-market strategies, value propositions, pricing, and positioning to enhance market penetration and consumer engagement.

Digital and Retail Integration:

  • Oversee the website as a primary owned medium, ensuring customer interaction aligns with brand expectations and enhances the digital experience.
  • Collaborate with the retail division to expand distribution, shelving, and merchandising opportunities.

Cross-Functional Collaboration:

  • Influence, connect, and collaborate with cross-functional teams to define and execute business-building initiatives.
  • Partner closely with Customer Acquisition, E-commerce, and Retention teams to ensure cohesive marketing efforts that drive customer loyalty and lifetime value.

Team Development:

  • Lead and develop high-performing teams across brand, creative, consumer research, and marketing operations.
  • Inspire, motivate, and manage direct reports to achieve broader business goals and drive innovation.

Qualifications

  • Bachelor's Degree in Marketing, Business, or a related field
  • 10+ years of experience in Brand Management within a consumer goods setting
  • Minimum of 5 years leading teams and developing direct reports
  • 4 years of experience in the fashion/beauty industry or CPG (understanding of consumer cycles)
  • Strong organizational skills and ability to manage multiple projects simultaneously
  • Proactive, with the ability to operate autonomously and collaboratively
  • In-depth understanding of the product development process and pipeline innovation
  • Experience in conducting, analyzing, and developing strategies based on primary research and data
  • Strong analytical skills, with the ability to translate findings into actionable strategies
  • Outstanding communication, presentation, and leadership skills
  • Proficient in Microsoft Office Business Suite, including PowerPoint and Excel

Benefits

  • Medical, Dental, Vision, Life Insurance
  • 401k plan
  • Additional Opt-In Insurances
  • Work/Life Balance
  • PTO + Sick Time Pay

Our Core Competencies

  • Action—takes the organization to the next level
  • Results—drives progress and excellence
  • Intellect—applies knowledge and wisdom
  • Adaptability—values change and complexity
  • Decisiveness—performs swiftly, with purpose and integrity
  • Motivation—promotes inclusion and accountability
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