Vice President Marketing

3 months ago

West Palm Beach, United States Storage Rentals of America Full time

Become the newest member of our exciting team at SROA Capital as we redefine self-storage

SROA Capital is a vertically integrated private equity real estate and technology platform. Our success is driven by a focused strategy of investing in self-storage on behalf of our principals and partners under the brand Storage Rentals of America. Currently, our portfolio comprises over 667 self-storage facilities totaling over 22 million square feet.

At SROA, we offer a career and opportunity to grow. We strongly believe in growing our talent and promoting within. We are proud to be honored as one of the TOP WORKPLACES of South Florida by the Sun Sentinel.

The Vice President of Marketing will be responsible for developing and executing a comprehensive marketing strategy to drive growth of our self-storage business.


Duties and Responsibilities:

Strategic Planning and Execution:

  • Develop and implement a strategic marketing plan aligned with the company’s overall business objectives and growth targets.
  • Identify market opportunities and design digital marketing strategies to enhance market share and drive revenue growth.
  • Utilize data-driven insights to refine marketing strategies and optimize campaign performance.
  • Develop and execute overall lead generation and digital promotional marketing strategy to drive conversions. Including SEO, SEM, Social, and Affiliate Marketing.
  • Produce extensive reporting on all marketing channels performance to measure effectiveness and find opportunities to diversify channels.
  • Stay abreast of industry trends and emerging technologies to maintain a competitive advantage.

Brand Management:

  • Oversee the development and maintenance of the company’s brand identify and positioning in the market.
  • Ensure consistent messaging and branding across all marketing channels and materials.

Budget Management:

  • Develop and manage the marketing budget, ensuring cost-effective allocation of resources.
  • Monitor expenses and evaluate the ROI of marketing activities.

Manage additional projects that advance the Marketing department’s strategic goals.


Qualifications

  • Bachelor’s degree in Marketing, Business Administration, or a related field.
  • Five (5)+ years of experience in a senior leadership role in marketing.
  • Proven expertise in digital media, with a strong focus on SEO and SEM strategies.
  • Demonstrated leadership, communication, and interpersonal skills.
  • Proficiency in digital marketing tools and platforms.
  • Excellent analytical, problem-solving, and decision-making skills.
  • Advanced proficiency in Excel, MS Office, and Power BI.


SROA Offers:

  • Competitive pay with bonus potential
  • Zayzoon – on demand pay option
  • 100% paid medical options for employee only coverage
  • Dental and vision plans for optimal care
  • Eight (8) paid holidays
  • Generous Paid Time Off (PTO) to recharge and relax, increasing with years of service
  • Paid Maternity and Parental Leave for growing families
  • 401(k) with a substantial employer match and 100% immediate vesting
  • Flexible Spending Accounts (FSA), Health Savings Accounts (HSA), and Dependent Care Flexible Spending Accounts (DCFSA) for tax-advantaged savings
  • GAP Insurance for added financial protection
  • Employer-paid Life Insurance and Long-Term Disability (LTD) coverage
  • Storage Discounts to help you declutter and organize
  • Access to Voluntary Benefits for personalized coverage
  • Learning and development opportunities to maximize your potential, empowering you to excel in your career
  • Experience a great culture that values collaboration, innovation, and inclusivity


SROA is an Equal Opportunity employer and uses the federal government E-Verify system to verify employment eligibility.

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