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Vice President, Consumer Insights
2 months ago
Virginia Beach, VA
Overview
Work Shift
First (Days) (United States of America)
Sentara Health is recruiting a Vice President, Consumer Insights
Sentara Health, a nationally recognized and highly regarded integrated health care delivery system based in Virginia Beach, Virginia, is seeking an experienced leader to serve as Vice President, Consumer Insights. This is an excellent opportunity for a strategic and results-oriented executive to join an organization that has been at the forefront as a "model of care." The system encompasses hospitals, a multi-specialty medical group, outpatient clinical operations, and one of the largest hospital-owned health plans in the U.S. The organization is well-respected for enhancing collaboration and accountability for managed care results across financial performance, quality performance, and health outcomes. The vision for the organization continues to be predicated upon the system's deep experience of delivering high-quality clinical care and financing healthcare to address the health needs across all communities served.
The Vice President, Consumer Insights will develop overall consumer insights and consumer research strategy and roadmap. To build customer segmentation models and embed in the enterprise operating model. To design and execute qualitative research studies. To deploy and manage enterprise VOC (voice of the customer) measurements across integrated delivery network. And to enable transformation change agenda with identification of key insights to inform consumer value proposition.
This position can be remote/hybrid from one of these states:
- Alabama, Delaware, Florida, Georgia, Idaho, Indiana, Kansas, Louisiana, Maine Maryland, Minnesota, Nebraska, Nevada, New Hampshire, North Dakota, Ohio, Oklahoma, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Washington (state), West Virginia, Wisconsin, Wyoming, Virginia, North Carolina
Skills and Knowledge
•Ability to synthesize guide and translate consumer research into strong actionable insights to address business challenges.
•Proven collaboration, strategic thinking, leadership, and influencing skills.
•Excellent communication and presentation skills, especially the ability to explain difficult concepts and insights in applicable business terms.
•Strong ability to summarize insights into (PowerPoint) presentations in clear and understandable calls to action.
•Strong analytical, project, and time management skills
•Ability to create shared alignment around a vision and execute that vision
•Ability to use research, data and insight to understand target audiences, shape strategic thinking and drive tactical execution of the company's vision
•Project management experience including leading project teams, guiding workgroups in broad range of topics and scope, and managing work plans and budget and resources.
#LI-AR1
Job Summary
To develop overall consumer insights and consumer research strategy and roadmap. To Build customer segmentation models and embed in the enterprise operating model. To design and execute qualitative research studies. To deploy and manage enterprise VOC (voice of the customer) measurements across IDN. And to enable transformation change agenda with identification of key insights to inform consumer value proposition
Qualifications:
BLD - Bachelor's Level Degree (Required), MLD - Master's Level Degree
Leadership, managing a team, and leading cross-functional projects and teams., Market Analysis, Market Research
Skills
Adaptability, Communication, Complex Problem Solving, Critical Thinking, Qualitative Research, Quantitative Research
Sentara Healthcare prides itself on the diversity and inclusiveness of its close to an almost 30,000-member workforce. Diversity, inclusion, and belonging is a guiding principle of the organization to ensure its workforce reflects the communities it serves.
Per Clinical Laboratory Improvement Amendments (CLIA), some clinical environments require proof of education; these regulations are posted at ecfr.gov for further information. In an effort to expedite this verification requirement, we encourage you to upload your diploma or transcript at time of application.
In support of our mission "to improve health every day," this is a tobacco-free environment.
