Ecommerce Marketing Touchpoint Specialist

2 weeks ago

Greensboro, United States Kontoor Brands, Inc. Full time
Who We Are:

Kontoor Brands, Inc. (KTB) is the parent company of Wrangler®, Lee® and Rock & Republic®, with owned manufacturing facilities in Mexico and Nicaragua. Kontoor also owns and operates over 140 retail stores across the globe. Our global company employs more than 15,000 people in 65 countries, with world headquarters in Greensboro, North Carolina, and regional headquarters in Geneva and Hong Kong.

Job Posting:

Ecommerce Marketing Touchpoint Specialist

Job Summary

The ecommerce marketing touchpoint specialist for Lee.com will support digital marketing initiatives to achieve traffic and sales goals. This role is critical in ensuring design requests are entered according to campaign timelines and creative is cohesive across various touchpoints and throughout customer journey. This role will also support promotion execution to ensure an optimal customer experience that drives conversion and other KPIs.

Daily responsibilities will include reviewing site and channel calendars, auditing competitor sites and documenting insights, organizing image and copy assets, and completing required tasks for campaign launches across ecommerce design requests to fulfill creative needs for on-site and ecommerce owned channels of site traffic. This role will work closely with the brand marketing team, digital designers, and the ecommerce channel marketing coordinator.

The ideal candidate is familiar with apparel brand marketing campaigns and digital advertising mediums. This role requires someone who is detail oriented, can communicate effectively, and extremely organized.

Responsibilities
  • Create design requests in project management tool for on-site and channel campaign creative, providing links to assets, coordinate and execute marketing campaigns through all channels including email, SMS, etc
  • Support maintenance of lee.com marketing calendars, including maintenance of calendar, communication of any changes/updates to the calendar to internal parties (consumer relations, social & events, etc.) and external partners
  • Select images for on- and off-site creative based on usage rights, products highlighted, and marketing needs
  • Test promotion functionality on site ahead of and at launch
  • Conduct audits across similar websites
  • Test marketing emails ahead of launch validating for grammar, accurate links, accurate UTM parameters, and intended message
Experience
  • Experience using Microsoft office programs, with an emphasis on Excel
  • Experience collaborating and tracking due dates in a project management software, such as Asana
  • Social media, email marketing, or ecommerce experience responsibilities
Skills
  • Written and oral communication to clearly communicate requirements, timelines, and deliverables
  • Strong organizational skills
  • Proficient PC and digital skills
  • Ability to partner and collaborate
  • Must be detailed oriented, accurate, and a high level of initiative
Why Kontoor Brands?

At Kontoor, we offer a comprehensive benefit package to fit your lifestyle and our benefits are crafted with the same care as our products.

When our employees are healthy, secure and well, they bring their best selves to work. Kontoor Brands supports you with a competitive benefits program that provides choice and flexibility to meet your and your family's needs - now and in the future. We offer resources to support your physical, emotional, social and financial wellbeing, plus benefits like discounts on our apparel. Kontoor Brands also provides four weeks of Paid Parental Leave to eligible employees who are new parents, Flexible Fridays and tuition reimbursement.

Our Kontoor D&I Mission

At Kontoor, we believe that D&I is a key enabler to a culture that empowers us to work with passion and confidence, shaping our brand and future.

Our Kontoor D&I Commitment
  • Create a global workforce of high-performing teams that both unlocks our individual uniqueness and harnesses our collaborative talents
  • Ensure an equitable environment that attracts & promotes diverse workforce
  • Foster inclusivity, ensuring employees feel they can bring their whole selves to work

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