Ecommerce Marketing Specialist

3 days ago


Greensboro, North Carolina, United States Kontoor Brands, Inc. Full time
About the Role

We are seeking a highly organized and detail-oriented Ecommerce Marketing Touchpoint Specialist to support our digital marketing initiatives and drive traffic and sales goals.

Key Responsibilities
  • Support the development and execution of digital marketing campaigns across various touchpoints, ensuring cohesive creative and timely design requests.
  • Collaborate with the brand marketing team, digital designers, and ecommerce channel marketing coordinator to ensure optimal customer experience and drive conversion.
  • Review site and channel calendars, audit competitor sites, and document insights to inform marketing strategies.
  • Organize image and copy assets, and complete required tasks for campaign launches across ecommerce design requests.
  • Test promotion functionality on site and validate marketing emails for grammar, accurate links, and intended message.
Requirements
  • Experience with Microsoft Office programs, particularly Excel, and project management software like Asana.
  • Strong organizational skills, attention to detail, and ability to communicate effectively.
  • Proficient in PC and digital skills, with a focus on social media, email marketing, or ecommerce experience.
Why Kontoor Brands?

We offer a comprehensive benefits package, including a competitive salary, comprehensive health insurance, and a 401(k) matching program. Our company culture values diversity, equity, and inclusion, and we strive to create a workplace where everyone feels valued and empowered to succeed.



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