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Marketing Specialist
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Marketing Specialist
1 month ago
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Marketing Specialist
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Marketing Specialist
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Marketing Specialist
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Marketing Specialist
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Marketing Specialist
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Marketing Specialist
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Marketing Specialist
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Marketing Specialist
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3 months ago
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Marketing Specialist
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Marketing Specialist
3 weeks ago
Atlanta, United States Altium Packaging Full timeJOB DESCRIPTION Location Address: 2500 Windy Ridge Parkway, Atlanta, Georgia 30339 Work Shift: Salary Exempt (United States of America)Reporting to the Senior Director of Marketing, the Marketing Specialist will be responsible for maintaining and updating the company's digital catalog, collaborating with various teams, and supporting marketing...
Marketing Specialist
2 months ago
Job Description
Job Description
Overview:
We are seeking a dynamic and experienced Marketing Specialist with a specialization in Paid Ads and SEO to join our team. The ideal candidate will have a proven track record in developing and executing successful paid advertising campaigns across various digital platforms, as well as optimizing website content for search engines to increase visibility and drive organic traffic. This role requires a blend of creativity, analytical skills, and a deep understanding of digital marketing trends and tools.
Responsibilities:
Develop, implement, and manage paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels, ensuring they meet the company's goals and budget.
Conduct keyword research and analysis to guide content creation and improve SEO strategies, with the aim of achieving higher rankings on search engine results pages with relevant keywords.
Monitor and analyze the performance of paid advertising campaigns and SEO efforts using tools like Google Analytics and make data-driven decisions to optimize for better outcomes.
Create copy that is optimized for search engines, aligns with the company's branding, and addresses the target audience's needs and interests.
Stay up to date with the latest trends and changes in SEO and paid advertising, including updates to search engine algorithms, advertising platform guidelines, and best practices.
Manage and allocate budgets for paid advertising campaigns effectively, aiming for maximum ROI.
Provide regular reports on the performance of SEO and paid advertising initiatives, highlighting successes, challenges, and opportunities for improvement.
Diligent and proactive about meeting KPI goals.
Audit, develop, and implement a successful bidding strategy based on the budget that is optimized daily for continuous improvement.
Qualifications:
Ability to analyze sales data and market trends to make informed decisions.
Flexible and adaptable to a fast-paced work environment.
Bachelor's degree in Marketing, Business, Communications, or related field.
At least 3 years of experience in a digital marketing role, with a focus on paid advertising and SEO.
Strong knowledge of Google Ads, Facebook Ads Manager, and other digital advertising platforms.
Proficiency in SEO practices, tools, and analytics, with experience in keyword research, content optimization, and link-building strategies.
Excellent analytical skills and experience with analytics tools like Google Analytics.
Ability to work independently and in a team, managing multiple projects simultaneously in a fast-paced environment.
Strong communication skills, both verbal and written, with the ability to present complex information clearly.
Creative thinking with attention to detail.
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