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Marketing Specialist
2 months ago
Client: Digital cable television provider
Title: Marketing Specialist – Vertical Enterprise
Location: Atlanta, GA (Hybrid – onsite Tue & Wed)
Duration: 6-8 months (possible extension)
Salary: $36 per hour
Job Description:
The Marketing Specialist – Vertical Enterprise role will be focused on planning and executing comprehensive marketing plans for our healthcare and large account segments. This is an exciting opportunity to develop and execute multi-channel marketing programs, work cross-functionally to ensure program success, collaborate with partners internally and externally and analyze performance to report on program effectiveness. This role will need to have a growth mindset to boost revenue and propel the business forward.
Key Responsibilities:
- Support the creation of comprehensive marketing plans and execute strategic programs to drive revenue growth for our enterprise healthcare and large account segments.
- Collaborate with various teams internally and externally to support strategic goals and execute programs.
- Acquire an in-depth knowledge of our target audiences and industry.
- Plan and execute varying levels of event programs to increase brand exposure and generate quality leads.
- Craft distinct messaging and positioning to distinguish us in the marketplace.
- Create content pieces and campaigns to support the healthcare and large account sales teams.
- Maintain and optimize our digital footprint across multiple channels.
- Manage budgets effectively; forecasting, tracking and optimizing spend.
- Track and manage program KPIs to ensure program effectiveness.
- Create reports and presentations to showcase program ROI and effectiveness.
- Participate in strategy meetings with marketing team and boundary partners to discuss and plan marketing strategies and execution.
Required:
- 2-3 years experience of the below:
- Bachelor’s degree in marketing or related discipline and 2 or more years of experience in marketing or a related field.
- Strong analytical, communication and interpersonal skills.
- Ability to work in a face-paced environment and manage multiple projects and deadlines.
- Ability to effectively work with teams internally and externally of the organization.
- Ability to manage multiple people and timelines to ensure program success.
- Excellent organizational skills and process orientated mindset.
- Creative, innovative and positive attitude and approach to working.
- Proficiency in Microsoft Word, PowerPoint, Excel and Outlook.
- Some travel may be required.
Preferred:
- Knowledge of Salesforce and Marketing Cloud.
- Experience with social media, digital marketing, and event marketing.
