Marketing Specialist

2 months ago

Atlanta, United States Createch - Creative + Tech Staffing Full time

Client: Digital cable television provider

Title: Marketing Specialist – Vertical Enterprise

Location: Atlanta, GA (Hybrid – onsite Tue & Wed)

Duration: 6-8 months (possible extension)

Salary: $36 per hour


Job Description:

The Marketing Specialist – Vertical Enterprise role will be focused on planning and executing comprehensive marketing plans for our healthcare and large account segments. This is an exciting opportunity to develop and execute multi-channel marketing programs, work cross-functionally to ensure program success, collaborate with partners internally and externally and analyze performance to report on program effectiveness. This role will need to have a growth mindset to boost revenue and propel the business forward.

Key Responsibilities:

  • Support the creation of comprehensive marketing plans and execute strategic programs to drive revenue growth for our enterprise healthcare and large account segments.
  • Collaborate with various teams internally and externally to support strategic goals and execute programs.
  • Acquire an in-depth knowledge of our target audiences and industry.
  • Plan and execute varying levels of event programs to increase brand exposure and generate quality leads.
  • Craft distinct messaging and positioning to distinguish us in the marketplace.
  • Create content pieces and campaigns to support the healthcare and large account sales teams.
  • Maintain and optimize our digital footprint across multiple channels.
  • Manage budgets effectively; forecasting, tracking and optimizing spend.
  • Track and manage program KPIs to ensure program effectiveness.
  • Create reports and presentations to showcase program ROI and effectiveness.
  • Participate in strategy meetings with marketing team and boundary partners to discuss and plan marketing strategies and execution.

Required:

  • 2-3 years experience of the below:
  • Bachelor’s degree in marketing or related discipline and 2 or more years of experience in marketing or a related field.
  • Strong analytical, communication and interpersonal skills.
  • Ability to work in a face-paced environment and manage multiple projects and deadlines.
  • Ability to effectively work with teams internally and externally of the organization.
  • Ability to manage multiple people and timelines to ensure program success.
  • Excellent organizational skills and process orientated mindset.
  • Creative, innovative and positive attitude and approach to working.
  • Proficiency in Microsoft Word, PowerPoint, Excel and Outlook.
  • Some travel may be required.


Preferred:

  • Knowledge of Salesforce and Marketing Cloud.
  • Experience with social media, digital marketing, and event marketing.

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