Senior Marketing Specialist

If you need assistance during the recruiting process due to a disability, please reach out to our Recruiting Accommodations Team through the Accommodation Request form. This form is used only by individuals with disabilities who require assistance or adjustments in applying and interviewing for a job. This form is not for inquiring about a position or the status of an application. Are you ready to make an impact at the world’s largest online travel platform? As a member of the B2B Marketing Team, you will play a key role helping achieve strategic business objectives for Expedia Group and our lodging supply partners. Our marketing team is nimble and high energy, so we look for people who flourish in a dynamic environment and who are not afraid to get their hands dirty. We are looking for a Senior Marketing Specialist who excels working within a team and independently, and who is eager to grow and learn. Opportunity We are the marketing team responsible for Acquisition in the B2B org at Expedia Group. We focus on the acquisition of new property hosts and hotels that power the supply side of Expedia’s marketplace brands such as Expedia, Hotels.com and Vrbo. We do this by running performance marketing channels including organic search and content, display & video, SEM, paid social, and affiliates. We are seeking a high-performing, motivated Senior specialist with hands-on digital experience E2E from media planning through executing and reporting, an all-rounder, full stack marketer expert. We are a global team looking after needs of multiple geographies based on changing demand signals of millions of travellers who visit our sites to book their next travel or through our demand partners. Core Responsibilities Grow EG’s vacation rentals & core lodging supply through a mix of paid and organic acquisition campaigns with a focus on programmatic display/video DSPs, SEO, content and organic social media engagement. Develop and execute channel roadmaps, continuously experiment to test new hypothesis and new channels. Optimize and grow existing campaigns balancing KPIs including conversions volume, CAC and ROAS. Create ad hoc weekly and monthly performance reports of your channels based on KPIs. End to end ownership of operational initiatives behind marketing campaigns including planning, set up campaign & tracking, media buying & management, testing, analysis and optimization. Work with internal stakeholders to influence creative and landing page experiences. What You Bring Proven experience as a Full Stack Marketer in a Growth marketing team or a similar role. Demonstrated expertise in digital acquisition channels, both paid and organic. Bringing a highly analytical mindset to business problems, can-do attitude in self-servicing common analytics questions through Campaign Manager Reporting, Google Analytics, Excel and Tableau. Previous experience managing large media campaigns across multiple time zones and managing multiple stakeholders. Proven experience using Google Marketing Platform products, programmatic DSPs and SEO tools including Campaign Manager and Google Search console. Proven experience managing SEO channel with a track record of driving significant growth and engagement. Proven expertise working with functions such as content, PR, partnership and organic social media teams as part of delivery of a holistic acquisition strategy. Results-oriented individual with demonstrated success in driving new user acquisition or equivalent with direct sales and profitability deliverables. Self-starter who is comfortable navigating through ambiguity and change. Ability to self-prioritize projects based on highest impact activities. Strong communication skills with the ability to articulate performance metrics, technical challenges and business opportunities to key stakeholders. Understanding of incrementality testing design, attribution modelling and media measurement. Ideally you are/have: Experience working in a small startup or scale-up company, managing multiple projects simultaneously and adapting to a dynamic work environment. Excellent project management skills with the ability to oversee media programs. Proven experience of day-to-day management of programmatic display DSPs platforms such as DV360, Amazon or The Trade Desk managing a multi-million dollar budget across multiple geographies. Previous experience managing trafficking and feed mapping through Google Marketing Platform and Google Studio across large accounts. Working knowledge and familiarity with paid social platforms (Facebook, LinkedIn, etc) and PPC/SEM Platforms (Google Ads, Search Ads 360). Why join us? Expedia Group recognizes our success is dependent on the success of our people. We are the world's travel platform, made up of the most knowledgeable, passionate, and creative people in our business. Our brands recognize the power of travel to break down barriers and make people's lives better - that responsibility inspires us to be the place where exceptional people want to do their best work, and to provide them to tools to do so. Whether you're applying to work in engineering or customer support, marketing or lodging supply, at Expedia Group we act as one team, working towards a common goal; to bring the world within reach. We relentlessly strive for better, but not at the cost of the customer. We act with humility and optimism, respecting ideas big and small. We value diversity and voices of all volumes. We are a global organization but keep our feet on the ground, so we can act fast and stay simple. Our teams also have the chance to give back on a local level and make a difference through our corporate social responsibility program, Expedia Cares. Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, religion, gender, sexual orientation, national origin, disability or age. About Expedia Group Expedia Group (NASDAQ: EXPE) powers travel for everyone, everywhere through our global platform. Driven by the core belief that travel is a force for good, we help people experience the world in new ways and build lasting connections. We provide industry-leading technology solutions to fuel partner growth and success, while facilitating memorable experiences for travelers. Expedia Group's family of brands includes: Brand Expedia, Hotels.com, Expedia Partner Solutions, Vrbo, trivago, Orbitz, Travelocity, Hotwire, Wotif, ebookers, CheapTickets, Expedia Group Media Solutions, Expedia Local Expert, CarRentals.com, and Expedia Cruises. 2021 Expedia, Inc. All rights reserved. Trademarks and logos are the property of their respective owners. Employment opportunities and job offers at Expedia Group will always come from Expedia Group’s Talent Acquisition and hiring teams. Never provide sensitive, personal information to someone unless you’re confident who the recipient is. Expedia Group does not extend job offers via email or any other messaging tools to individuals to whom we have not made prior contact. Our email domain is @expediagroup.com. The official website to find and apply for job openings at Expedia Group is careers.expediagroup.com/jobs . #J-18808-Ljbffr