Marketing Program Manager
2 weeks ago
Responsibilities
Hexagon's Asset Lifecycle Intelligence division
(Hexagon) is seeking a seasoned Marketing Program Manager to join our team. In this critical role, you'll be responsible for the entire campaign lifecycle – from strategic development and execution to driving measurable results that fuel our sales pipeline.
You're a Marketing Strategist & Results Champion
You excel at project management, ensuring flawless execution through meticulous planning, resource allocation, and adherence to timelines and budgets.
You possess a minimum of 7 years of B2B marketing experience with a proven track record of leading successful strategic campaigns and Account-Based Marketing (ABM) programs.
You're a strategic thinker who can develop high-impact campaigns across multiple channels aligned with business goals.
Collaboration & Execution: Your Keys to Success
You thrive in a collaborative environment, fostering strong relationships with various teams, including segment and product marketing, industry consultants, and sales leaders.
You're a highly motivated leader who can translate strategy into actionable plans and manage internal/external resources to achieve campaign objectives on time and within budget.
Data & Martech: Your Analytical Edge
You have a deep understanding of marketing technologies, including but not limited to Salesforce and Pardot. Uberflip and Demandbase a plus.
You leverage customer insights, market intelligence, and data analysis to personalize integrated marketing campaigns across channels.
You develop buyer personas and targeted campaigns that nurture leads through the buying journey, driving conversions and demonstrably impacting revenue.
Qualifications
A Bachelor’s degree in Business, Marketing, Communications, or a related field is required. An MBA is a bonus.
Proven ability to develop and execute measurable, high-impact campaigns and ABM programs that generate qualified leads and pipeline growth.
Experience managing the entire campaign lifecycle, from concept to execution, utilizing internal resources and vendors, and adhering to timelines/budgets.
Expertise in developing targeting strategies based on data and market research to reach the right prospects.
Strong content creation skills – you can craft compelling messaging, value propositions, and content across various formats (landing pages, infographics, etc.).
A keen ability to define, track, and analyze key campaign metrics using dashboards to demonstrate marketing's impact on revenue.
Demonstrate an understanding of media channels and marketing tactics attributed to sales objectives – although you seem to cover it in the first section.
Hexagon will not sponsor applicants for a work visa for this position.
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