Marketing Product Manager

2 weeks ago

Madison, United States L.B. White Company, LLC Full time

For more than 70 years, L.B. White has been providing quality heating products for a variety of markets. Much of the credit for our innovative product development and market leadership goes to the quality and dedication of our people. At L.B. White, we are committed to providing an environment that encourages all employees to make full use of their creativity and talents. We offer competitive compensation and a complete benefits package, along with the opportunity for professional development and growth. We are always accepting resumes from energetic, experienced people. If you are interested in joining our team, please email your resume to Human Resources: hr@lbwhite.com . Product assembly, machine operator and warehouse positions are staffed through various local staffing offices. As permanent openings develop, we transition qualified seasonal employees to permanent staff. Apply online or call one of these great staffing partners today Job Title:

Marketing Product Manager - Poultry Equipment Job Description: ABOUT THE COMPANY

Based in Onalaska, Wisconsin, U.S.A., the L.B. White Company is one of the world’s leading manufacturers of gas fired radiant and forced air heaters, for the animal confinement, construction, event, and greenhouse markets.

Through the course of its 72-year history, the L.B. White Company has established a significant leadership position in markets around the world by delivering innovative products and quality service, and meeting the evolving needs of its customers.

L.B. White is an Equal Opportunity Employer M/F/H/V

Location:

Ephesus, GA Job Requirements:

POSITION DESCRIPTION & RESPONSIBILITIES The Product Manager is responsible for developing product plans, pricing, promotions, sales tools, and providing analysis of specific markets. Responsibilities include project management, copywriting, and providing direction for the development of brochures, catalogs, tradeshow and event communication strategies, and e-marketing activities. Key Responsibilities: • Analysis of market size, competitors, distributor and end-user requirements for assigned product lines. • Develop and implement product line plans to achieve marketing, sales, and financial performance objectives. • Identify new product opportunities and speak for the customer in terms of requirements in product features, service, technical application, pricing and delivery. Participate on cross functional team for new product development projects. • Perform financial analysis and recommend pricing levels to achieve target revenues/gross margins. • Forecast product sales. • Communicate price and price changes to all participants in the sales process through letters, emails, website, direct mail, etc. • Develop marketing materials, in conjunction with internal graphic design, including, but not limited to catalogs, brochures, training materials, internet marketing, etc. • Develop trade show goals and communication strategy and implement in conjunction with sales and marketing team. • Requires 25-45% travel. EXPERIENCE, QUALIFICATIONS AND EDUCATION The ideal candidate will have the following qualifications: • BS/BA/BBA degree in business or equivalent. • Minimum of two years of experience in marketing. • Strong project management skills with the ability to manage multiple projects. • Effective interpersonal and written communication skills in a business environment. • Excellent organizational skills. • Proficiency using Microsoft Office applications. • Copywriting skills. Preferred qualifications include: • Experience in the poultry industry. • Experience in fieldwork. As a member of the marketing team, the Product Manager reports to the Vice President of Marketing and works closely with other members of the organization. COMPENSATION, BENEFITS AND RELOCATION This position will be working from our location near Carrollton, Georgia. The compensation package will consist of a competitive base salary and participation in the Company’s management incentive program, as well as the Company-wide Incentive program. Relocation Assistance may be available. L.B. White offers an attractive benefit package, including medical, dental, 401(k), life insurance, long-term disability, paid vacation and holidays.

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