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Marketing Specialist
2 months ago
IGT (NYSE:IGT) is a global leader in gaming. We deliver entertaining and responsible gaming experiences for players across all channels and regulated segments, from Lotteries and Gaming Machines to Sports Betting and Digital. Leveraging a wealth of compelling content, substantial investment in innovation, player insights, operational expertise, and leading-edge technology, our solutions deliver unrivaled gaming experiences that engage players and drive growth. We have a well-established local presence and relationships with governments and regulators in more than 100 countries around the world, and create value by adhering to the highest standards of service, integrity, and responsibility. IGT has approximately 10,500 employees. For more information, please visit www.igt.com.
Responsible for the marketing activities in an assigned region, including but not limited to:
Marketing research, and developing and implementing marketing promotions and product training.
Serves as a liaison between company, lottery officials and retailers.
Develops and provides training to retailers, lottery officials and company staff on the operations of company equipment and games.
Visits retailers to promote sales.
Assists in field research
Assists in the development and implementation of programs to increase sales.
Supervises the IGT gaming activities at marketing fairs and events.
Assists with implementation of new games and new game improvements.
Assists in the planning, coordination and participation in all new game testing.
Designs and produces game/product sales presentations.
Participates in regional and statewide sales meetings and conferences.
Maintains/updates all training documents and reference guides for retailers and local staff.
Assists lottery personnel with retailer trouble-shooting/chronic retailer issues.
Assists with other projects as assigned.
Qualifications
Bachelor's degree or equivalent years of experience
2-4 years' experience in a marketing role.
Keys to Success
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