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Opportunity: Director of Marketing and Communications Develop and execute strategic marketing and communication plans against a defined hotel budget to maximize revenues through direct sales, marketing, e-commerce channels, public relations, social media, and community partnerships. Position The Fifth Avenue Hotel as one of the world's best. Essential Job Functions Balance the strategy and relationship with multiple agencies (PR, Marketing, digital) and partners bringing to life the Fifth Avenue Hotel. Manage and drive overall digital marketing and communications strategies including search engine optimization (SEO), search engine marketing (SEM), and social media presence. Be actively involved in ongoing and annual electronic distribution strategy and planning to maximize online revenue and profitability. Analyze and report monthly digital performance metrics and broader hotel performance data to stakeholders. Support Sales and Revenue Department regarding promotional and tactical marketing, e-Tools, and electronic media. Understand the hotel's profile and position The Fifth Avenue Hotel as the best in the world. Maintain clear lines of communication with property leaders, internet marketing vendors, Revenue Management team members, Director of Sales and Marketing, and Corporate Director of eCommerce. Identify, develop, or evaluate marketing communications strategy based on knowledge of hotel objectives and market characteristics. Prepare and maintain a current annual marketing plan with measurable and specific initiatives detailed to maintain and grow each business segment. Formulate, direct, or coordinate marketing activities for the hotel, working with advertising or promotion vendors, PR, social, content writers, etc. Reports to the Director of Sales and Marketing with a dotted line to the General Manager. Plan, direct, or coordinate activities designed to create or maintain a favorable public image of the hotel, including relationships with local community and public officials. Establish and maintain effective working relationships with clients, government officials, and media representatives. Act as liaison with public relations vendor to develop press releases and prepare information for media kits. Evaluate advertising and promotion programs for compatibility with public relations efforts. Manage special events to gain public attention through the media. Perform other duties as requested by management. Handle all site inspections, media visits, photoshoots, and influence stay/tours events. Participate in weekly and monthly owners meetings. Position Requirements Four-year college degree preferred. Previous hotel sales, PR, and marketing experience at a director level required. Knowledge of the luxury consumer and understanding demographic reach. Strong understanding of traditional and online marketing strategies and tools. Content management and web analytics experience a plus. Firm grasp of website management required. Public relations and community marketing experience required. Proficient in use of Google Suite, Excel, Word, Delphi, and access database tools. Work Environment and Context Work schedule varies and may include working on holidays and weekends. Required to sit for extended periods, lift up to 10 pounds, bend, reach, use hands and fingers to operate keyboard, see, speak, and hear. Moderate travel between hotel and client’s locations required. What We Believe People Are Our Capability – Hearts That Serve – Only Excellence – Stay Nimble - Own It About Us: HHM Hotels is proud to be an equal-opportunity employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status, or any other group protected by law. #J-18808-Ljbffr
