Sr. Corporate Marketing Manager

1 month ago

Boston, United States Mirakl SAS Full time

Overview:

We are seeking a creative and strategic Senior Corporate Marketing Manager with a strong emphasis on content marketing and public relations. This role requires a blend of creativity, clear communication, product messaging and an understanding of marketing trends. Reporting to the VP of Marketing, you will manage two direct reports and collaborate closely with cross-functional teams to enhance Mirakl’s brand awareness, engagement, and lead generation through compelling content and strategic PR initiatives.

Your impact:

Content Marketing Strategy:

Develop and implement a comprehensive content marketing strategy aligned with Mirakl’s business goals, including brand awareness, lead generation, and customer engagement.

Identify target audiences and create content tailored to their needs and interests.

Collaborate with internal subject matter experts to develop timely and relevant content concepts.

Content Creation and Management:

Oversee the creation and management of high-quality content for various channels, including website, blog, social media, and marketing platforms.

Coordinate with writers, designers, and other content creators to ensure timely delivery of engaging materials.

Write and edit different types of content, such as articles, infographics, reports, event presentations, and videos.

Collaborate with the VP of Marketing on website strategy, including ensuring content is current, relevant, and optimized for user experience and SEO

Ensure all content is optimized for search engines to increase visibility and organic traffic.

Stay updated with the latest SEO trends and implement best practices in content creation.

Public Relations:

Develop and execute PR strategies to enhance Mirakl’s visibility and reputation in the market.

Build and maintain relationships with key media contacts, influencers, and industry analysts.

Coordinate and manage press releases, media pitches, and other PR materials.

Analytics and Performance Tracking:

Use analytics tools to track content performance and measure the effectiveness of content marketing and PR strategies.

Provide regular reports on content engagement, traffic, and lead generation.

Monitor SEO performance and refine content to improve results.

Define and track key performance indicators (KPIs) for all marketing activities to measure success and ROI.

Social Media and Distribution:

Manage content distribution to online channels and social media platforms to increase web traffic and engagement.

Develop a social media strategy that aligns with Mirakl’s content marketing and PR goals, with a particular focus on LinkedIn.

What Mirakl is looking for:

Bachelor’s degree in Marketing, Journalism, Communications, or a related field; MBA or advanced degree preferred.

5+ years of experience in corporate marketing, with a proven track record in content marketing and public relations.

Strong understanding of B2B marketing, digital marketing, and lead generation tactics.

Exceptional writing, editing, and communication skills.

Expertise in SEO, content management systems, public relations and social media platforms (especially LinkedIn).

Creative thinker with a strategic mindset and the ability to adapt to a fast-paced, dynamic environment.

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