Senior Director, Corporate and Brand Marketing

3 weeks ago

Boston, United States Thought Industries Full time
Company Description

Thought Industries powers the business of learning with our industry-leading learning technology. We were founded in 2013 around the core belief that online learning experiences should be modern, intuitive, engaging, and scalable. Our mission is to transform the way online learning experiences are created, managed, and delivered on a global scale. Our goal is to become the premier enterprise platform for organizations who need to train and engage with their customers.

Job Description

As Thought Industries Senior Director, Corporate and Brand Marketing, you will be responsible for supporting our GTM Brand, PR and Corporate Marketing initiatives, working to position the Thought Industries as the Key Market Leader globally. Reporting to the SVP of Marketing, the role will be successful if s/he can ensure Ti's Brand and Corporate messages are 100% aligned to the overall Marketing group, helping develop quality pipeline, and market voice which excites our prospects and customers alike.

Working across teams, with subject-matter experts in each of our target verticals and geos, the Senior Director, Corporate and Brand Marketing will play a central role in planning and executing brand awareness, advocacy and awareness which differentiates Ti in a crowded and competitive, and at times complex, market which we need to work to simplify the message, be seen, and be heard.

In this role, you'll be successful if you can:
  • Own the Strategy for Brand and Corporate Marketing; partnering with marketing, sales, customer experience, and product peers to identify and exceed business goals on a consistent basis.
Job inclusions:
  • Website owner - updates, refreshes and reviews of the Thought Industries Website
  • Brand Owner - constantly ensuring our brand guide is being adhered to, including brand refreshes and reviewing of how we look externally
  • Social - Organic owner of the Thought Industries social channels for brand awareness, advocacy and lead generation initiatives
  • Organic SEO - partnering with our SEO agency and content teams to ensure we are reviewing, refreshing and updating our SEO efforts to meet market needs
  • Customer Advocacy - driving advocacy with customer corporate marketing events such as speakers at trade shows and webinars as needed
  • Customer Case Studies - point of contract from marketing for customer stories as needed
  • Analyst Relations Support - partnering with Sales and Product on Market fit and opportunities
  • PR Lead - driving awareness in market with PR and thought leadership
  • Thought Industries Brand Awareness Organizational Videos and Studies
  • Reporting analysis - reporting on all spends and ROI on key initiatives
  • Brand Awareness Memberships - creating opportunities through memberships for GTM teams
Qualifications
  • Bachelor's degree in marketing, business, or related field desired.
  • 6+ years of experience working in a B2B SaaS-focused Brand strategy or Corporate marketing role.
  • Demonstrated ability to plan and execute Corporate and Brand strategies in a fast-growing tech environment
  • Experience working with a direct sales team, as well as with product management and customer success teams.
  • Experience with direct line management
  • Deep understanding of training as a business, business services, or associations industries desired
  • Self-starter eager to own projects and focus on execution where it's needed.
  • Demonstrated ability to communicate the value of a product to solving business challenges. We want to educate an industry over pushing a product.
  • Excellent written and in-person communication skills. Our team works 100% remotely and it's important that we're able to understand each other through text and spoken word.
  • Eagerness to collaborate, learn, and contribute. You're equally comfortable writing content for a sales sheet and landing page as you are defining and managing the various components of a product launch.
  • Previous experience with external learning and/or online learning software is preferred
  • Comfortable working closely with leadership teams at a cross-departmental level
  • Passionate, motivated and hungry to succeed.


Additional Information

Applicants must be authorized to work for any employer in the U.S.

All your information will be kept confidential according to EEO guidelines.

Thought Industries does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law. Employment decisions at Thought Industries are based on merit, qualifications, and abilities.

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