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Social Media Marketing Manager

4 months ago

Birmingham, United States Busy Dermatology Group Full time

Benefits:

401(k)

401(k) matching

Bonus based on performance

Competitive salary

Dental insurance

Employee discounts

Free uniforms

Health insurance

Paid time off

Vision insurance

Benefits/Perks

Competitive Compensation

Paid Time Off

Career Growth Opportunities

Job Summary

An established subspecialty surgical practice is seeking an experienced marketing and social media manager. The position is responsible for creating marketing material whether it is with brochures, flyers, referral materials, postcards, billboards, health fair materials, etc. This position will also manage and continue to enhance the website. The goal is to help grow our brand’s influence and increase brand loyalty and awareness by developing marketing campaigns, managing and creating content for both social media and email.

The ideal candidate has experience working with patients or clients on a one-to-one basis and enjoys the interaction. They will work closely with our provider(s) daily to strategize details related to procedural content. A self-starter is a must and you are expected to present new and ever-changing trends with actionable KPIs. The position will manage the online product store and create reports associated with sales.

We’re looking for a brilliant social media manager with an in-depth knowledge of social media platforms, their respective participants, and how each platform can be deployed in different scenarios. Must be proficient in gathering video content and editing with a focus on Youtube, Youtube shorts, Facebook, Instagram and Tiktok.

Responsibilities

Conduct research on popular and emerging trends

Shadowing provider(s) 2-3 months to obtain video and photographic content from in-office procedures

Work directly with patients and providers in a professional and unassuming manner

Develop marketing materials to promote the practice

Develop and manage the website (offsite development team)

Seamless part of the clinical team

Discover audience preferences

Create written, video, and image content for a variety of social media platforms designed to create buzz and pique interest

Monitor and report on web traffic and search engine optimization results and refine social media strategies based on the findings

Maintain up-to-date knowledge of all social media platforms and updates

Educate colleagues on best practices in social media

Respond to customer comments, questions, and concerns submitted via social media in a timely manner

Qualifications

Bachelor’s degree in Marketing or a related field

Must have 2-3 years EXPERIENCE in the medical field, preferably a surgery practice

Previous experience as a Social Media Coordinator is MUST

Familiarity with all major social media platforms

In-depth understanding of search engine optimization (SEO) strategies, keyword research, Google Analytics.

Excellent written communication skills with the ability to create high volumes of engaging content

Ability to incorporate best practices of online marketing, sales and social media marketing

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