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Senior Manager of Social Media

2 months ago

Birmingham, United States Hibbett Retail, Inc. Full time

00015 Store Support Center

LE_301 Hibbett Retail, Inc.

SUMMARY

The Senior Manager, Social Media is responsible for developing and executing social media strategies that increase brand awareness, engage the organization's audience, and drives traffic to the organization's online and physical stores. Manages all social media platforms, creates compelling content, and works closely with cross-functional teams to support overall marketing objectives.

ESSENTIAL DUTIES AND RESPONSIBILITIES

  • Leads social media strategy for all Hibbett corporate social media accounts (TikTok, X, Meta, etc.).
  • Leads social media strategy for all of the organization's store social media accounts.
  • Leads strategy for social media influencers.
  • Leads strategy for the organization's internal social media ambassadors from stores.
  • Leads strategy for the organization's store music and in-store content for TVs.
  • Creates and implements comprehensive social media strategies to enhance brand visibility, grow the organization's online community, and drive customer engagement.
  • Develops, curates, and manages high-quality, engaging content for various social media platforms, including Facebook, Instagram, Twitter, Pinterest, LinkedIn, and TikTok.
  • Plans and executes social media campaigns, promotions, and contests that align with marketing goals and product launches.
  • Monitors social media channels, responds to comments and messages, and fosters positive relationships with the organization's online community.
  • Tracks, analyzes, and reports on social media performance using key metrics to measure the success of campaigns and inform future strategies.
  • Works closely with marketing, design, and product teams to ensure cohesive messaging and branding across all channels.
  • Stays up-to-date with the latest social media trends, tools, and best practices to keep the organization's social media efforts current and effective.
  • Identifies and engages with influencers and brand advocates to expand the organization's reach and enhance the brand reputation.
  • Protects the company's assets and financial information by ensuring the accuracy and effectiveness of internal control procedures and informing management and/or appropriate officials of potential fraud risk.
  • Measurable Outcomes: Social media follower and engagement growth. Social media influencer program growth and Co-Op revenue generation.
  • Travels up to 25% of the time.
  • On call duties: After hours and weekends.
SUPERVISORY RESPONSIBILITIES
  • Directly supervises Main Account Influencers and Store Account Influencers. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS
  • Bachelor's degree in Marketing, Communications, a related field, or equivalent experience.
  • Seven plus years of experience as a Social Media Manager or similar role in retail. Three plus years of management experience.
  • Knowledge of SEO and web traffic metrics.
  • Experience with social media advertising and paid campaigns.
  • In-depth knowledge of social media platforms, tools, and best practices.
  • Strong content creation skills, including writing, graphic design, and video production.
  • Excellent communication and interpersonal skills.
  • Ability to analyze data and derive actionable insights.
  • Creative thinking and problem-solving abilities.
  • Strong organizational and project management skills.
  • Familiarity with customer relationship management (CRM) systems. Proficiency in graphic design tools (e.g., Adobe Creative Suite, Canva).

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