Current jobs related to Media Analytics Manager - Philadelphia - Goddard Systems, Inc.

  • Social Media Supervisor

    4 weeks ago

    Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Job Title: Supervisor, Paid SocialCMI Media Group is seeking a highly skilled Supervisor, Paid Social to join our team. As a key member of our social media department, you will be responsible for developing and executing social media strategies that drive engagement and conversions for our clients.Key Responsibilities:Develop and implement social media...

  • Programmatic Media Strategist

    2 weeks ago

    Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job Title: Senior Associate ProgrammaticAt Publicis Health Media, we're committed to delivering innovative solutions that connect people with meaningful health and wellness solutions every day. As a Senior Associate Programmatic, you'll play a key role in driving our mission forward.Job SummaryThe Senior Associate Programmatic is responsible for strategic...

  • Senior Paid Social Media Strategist

    2 weeks ago

    Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Job Title: Senior Paid Social Media StrategistCMI Media Group is seeking a highly skilled Senior Paid Social Media Strategist to lead our paid social media efforts. As a key member of our team, you will be responsible for developing and executing cutting-edge paid social media strategies that drive business results.Key Responsibilities:Develop and execute...

  • Senior Analyst, Paid Social Media Expert

    2 weeks ago

    Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Transformative Social Media StrategiesCMI Media Group seeks a seasoned Senior Analyst, Paid Social to spearhead transformative strategies and drive brands to unparalleled success in the digital realm.Key Responsibilities:Craft and execute cutting-edge paid social media strategies for client brands.Serve as a crucial resource for campaign insights,...

  • Media Strategy Supervisor

    4 weeks ago

    Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job OverviewPublicis Health Media is seeking a highly skilled Media Strategy Supervisor to join our team. As a key member of our strategy team, you will be responsible for defining daily functional management of client needs and assisting in the leadership of the strategy team.This is a hybrid role, requiring three days in-office each week. If you are...

  • Media Strategy Supervisor

    2 weeks ago

    Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job OverviewPublicis Health Media is seeking a highly skilled Media Strategy Supervisor to join our team. As a key member of our strategy team, you will be responsible for developing and executing media plans that drive business results for our clients.The ideal candidate will have a strong understanding of media planning and buying, as well as excellent...

  • Strategic Media Associate

    2 weeks ago

    Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job OverviewPublicis Health Media is seeking a highly skilled Senior Associate, Strategy to join our team. As a key member of our strategy team, you will play a critical role in selecting media channels and programs based on our established strategic media approach.Responsibilities:Assist the strategy team in developing and implementing media plansEnsure the...

  • Media Strategy Supervisor

    1 month ago

    Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job Title: Supervisor, StrategyAt Publicis Health Media, we're seeking a highly skilled Supervisor, Strategy to join our team. As a key member of our strategy team, you will be responsible for selecting media channels and programs for assigned clients based on our established strategic media approach.Key Responsibilities:Lead projects from start to finish,...

  • Event Project Manager

    2 weeks ago

    Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job Title: Event Project Manager - Health Media AgencyJob Summary: We are seeking an experienced Event Project Manager to join our Marketing & Events team at Publicis Health Media. As an Event Project Manager, you will play a key role in planning and executing our annual health-focused event, The PHM HealthFront, while supporting various marketing projects...

  • Analytics Manager

    7 days ago

    philadelphia, United States EXL Full time

    EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of our Retail, Telecom and Media practice with strategic analytics and ensuring proper development of new data assets & maintenance of existing ones Responsibilities: Lead a 3–5-member offshore team;...

  • Supervisor, Point of Care Media Programs

    2 weeks ago

    Philadelphia, Pennsylvania, United States Publicis Health Media Full time

    Job OverviewPublicis Health Media is seeking a highly skilled Supervisor, Point of Care to lead the development and execution of Point of Care media programs for our clients. This role will be responsible for planning and managing Point of Care media projects, developing relationships with Point of Care media partners, and collaborating with internal teams...

  • Account Executive

    2 weeks ago

    Philadelphia, Pennsylvania, United States OUTFRONT Media Full time

    About OUTFRONT MediaWe are a leading media company that leverages creative excellence, unbeatable locations, and smart audience data to drive business growth for our clients. Our purpose is to help people, places, and businesses thrive through meaningful connections between brands and audiences. We operate a diverse portfolio of out-of-home assets, including...

  • Analytics Project Manager

    3 weeks ago

    Philadelphia, United States EXL Full time

    EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of our Retail, Telecom and Media practice with strategic analytics and ensuring proper development of new data assets & maintenance of existing ones Responsibilities: Lead a 3–5-member offshore team;...

  • Marketing Analytics Director

    2 weeks ago

    Philadelphia, Pennsylvania, United States The Encima Group Inc Full time

    Marketing Analytics Manager The Encima Group Inc is seeking a Marketing Analytics Manager **Key Responsibilities:** * Develop and lead analytics strategies for HCP and Consumer Initiatives * Collaborate with Brand Management and stakeholders to understand goals and objectives * Work with agencies and external partners to streamline analytics efforts *...

  • Marketing Analytics Director

    3 weeks ago

    Philadelphia, Pennsylvania, United States The Encima Group Inc Full time

    Marketing Analytics ManagerThe Encima Group Inc is seeking a Marketing Analytics Manager to lead our analytics strategy for both HCP and Consumer Initiatives.Key ResponsibilitiesDevelop and implement analytics best practices to drive business growth.Collaborate with Brand Management and other stakeholders to understand goals and objectives.Work with external...

  • Contracting Manager

    1 month ago

    Philadelphia, Pennsylvania, United States CMI Media Group Full time

    Job Title: Manager, Contracting & Commercial AffairsCMI Media Group is seeking a detail-oriented professional to support our EVP, Client Finance, and CFO in managing agency agreements and ensuring legal integrity.Key Responsibilities:Review and draft agency agreements, including client master service agreements, amendments, NDAs, and scopes of work.Manage...

  • Media Buying Director

    2 weeks ago

    Philadelphia, Pennsylvania, United States Athena Global Advisors Full time

    Athena Global Advisors is seeking a seasoned Media Buying Director to lead our digital and social media buying efforts. The ideal candidate will have a proven track record of negotiating media buys, analyzing performance metrics, and leading high-performing media teams.The Media Buying Director will be responsible for developing and implementing...

  • Digital Media Specialist

    4 weeks ago

    Philadelphia, Pennsylvania, United States Essity Full time

    About the RoleEssity Health and Medical Solutions is seeking an experienced Digital Media Specialist to execute paid search engine marketing and social media marketing campaigns to support business unit goals for generating leads and expanding customer loyalty.Key ResponsibilitiesCollaborate with agency partners to strategically manage national media...

  • Paid Media Strategist

    2 weeks ago

    Philadelphia, Pennsylvania, United States Mediabistro Full time

    About the RoleWe are seeking a highly skilled Paid Media Manager to join our team. As a Paid Media Manager, you will be responsible for developing and executing paid media campaigns across a variety of channels, including search, social, and display. You will work closely with our clients to understand their business objectives and develop data-driven...

  • Digital Media Supervisor

    2 weeks ago

    Philadelphia, Pennsylvania, United States Crossmedia Inc Full time

    Job Title: Digital Media SupervisorWe are seeking a highly skilled Digital Media Supervisor to join our team at Crossmedia Inc. As a Digital Media Supervisor, you will be responsible for managing paid social media campaigns for key national clients.Key Responsibilities:Develop and implement paid social media strategies for clientsManage and optimize social...

Media Analytics Manager

3 months ago

Philadelphia, United States Goddard Systems, Inc. Full time
Position Summary

GSL is looking for an energetic and experienced Media Analytics Manager to help scale our most impactful media practices. This individual will be naturally curious while they manage data from multiple sources (including web, media, and warehoused data) and translate it into high-quality and actionable insights with recommendations to improve the effectiveness of our marketing campaigns and drive enrollments. This person will be responsible for not only ensuring the correct media effectiveness tracking but also for a deeper level of reporting insights, including MMA and closed loop analysis, to determine channel specific and overarching media performance and business performance at a national and school level.

Responsibilities

  • Establish and maintain weekly/ monthly/quarterly reporting to track business KPIs (e.g., traffic, leads, tours, registrations, and enrollments) across the organization hierarchy.
  • Validate and consolidate data from multiple data platforms (GA, PowerBi, Tableau, etc) to deliver reporting and provide analysis for improvements.
  • Manage and monitor traffic sourcing hierarchy (e.g., UTM parameters, ad stack integrations, etc..) in Google Analytics for all marketing channels including but not limited to (Site, Email, SMS, Display, OLV, Streaming, Paid Social, Search, and SEO)
  • Proactively solve complex business issues and provide ad-hoc reporting and analytic support as needed.
  • Develop, review and report on performance metrics in cooperation with a cross-functional team of stakeholders.
  • Develop pathing and user journey reporting to provide recommendations on cross-channel optimizations.
  • Assist and develop with demand gen, lead, and business forecasting; provide recommendations for scenario planning.
  • Develop and implement data visualizations to present complex data in a clear and actionable manner. Utilize advanced analytics techniques to identify trends, patterns, and opportunities to make informed decisions.
  • Develop and maintain reporting for and analysis of overall media mix and provide recommendation channel recommendation.
  • Analyze data from a single or multiple data sources to report on-site performance and lead generation; assist the company in CLV analysis.
  • Partner with other departments (Marketing, IT, Ops., etc) to help drive insights, identify opportunities, and understand behavior and long-term trends.
  • Manage, alter and administrate Google Analytics configurations and Google Tag Manager environments.
  • Other responsibilities as assigned.
Experience and Competencies

Minimum Requirements
  • At least 5 years of work experience in marketing analytics & business
  • Expertise with the following in Google Analytics:
    • GA4 continual evolution
    • Creating and auditing event and goals
    • Administering traffic/ channel source hierarchy (channel groupings, UTM parameters
    • Creating customized reporting and dashboards (including data exports) at a systemwide and individualized school level
    • Analyzing user on-site behavior flows/ journeys
  • Experience creating, testing, and performing quality assurance on tags, triggers, and variables within the Google Tag Manager Environment
  • Proficiency in data visualization design and development in business intelligence software such as Power BI, Tableau & Google Data Studio
  • Ability to think both creatively and strategically.
  • Detail Oriented
  • Deep understanding of data and digital media ecosystems and experience with MMM, MMA, and closed loop systems of measurement and analysis


Highly Desired
  • Bachelor's degree in analytics, data or related field
  • Strong communication and leadership skills and attention to detail; ability to communicate complex information to diverse audiences.
  • Strong analytical skills. Ability to apply analytics to business issues (i.e., segmentation analysis, marketing mix modeling) as well as apply analytical skills to understanding business performance (i.e., predictive modeling, regression modeling, price elasticity)
  • Strong time management, problem solving, planning, and organization skills to work on multiple projects for success in a results-oriented environment.
  • The ability to be self-motivated and to work independently.


There will be periodic requirements to travel for in-person events, at the discretion of your manager or the requirement of the company.