Marketing Analytics Director

6 days ago


Philadelphia, Pennsylvania, United States The Encima Group Inc Full time
Marketing Analytics Manager

The Encima Group Inc is seeking a Marketing Analytics Manager to lead our analytics strategy for both HCP and Consumer Initiatives.

Key Responsibilities
  • Develop and implement analytics best practices to drive business growth.
  • Collaborate with Brand Management and other stakeholders to understand goals and objectives.
  • Work with external partners to streamline and coordinate analytics efforts.
  • Lead analytics presentations and create pro-forma analyses for proposed campaigns.
Requirements
  • Experience managing marketing analytics in the pharmaceutical industry.
  • Experience analyzing digital media, offline media, relationship management programs, and coupon campaigns.
  • Experience coordinating and analyzing APLD (PLA) data.
  • Agency and client-side experience preferred.


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