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Social Media Strategist
1 month ago
Are you ready to work for a locally owned company with a long-standing history of stability and growth? As a Social Media Strategist, you will join a supportive team of creative and impactful marketing professionals dedicated to drive success for our 200+ franchise wash locations and innovative car wash equipment company.What can Tommy's offer you?Base pay and eligibility for annual profit-sharing bonusFull insurance package including Health, Dental, Vision, Life, Disability, Employee Assistance401k match and complimentary financial planning servicesPaid time off and paid holidaysOpportunity for continued education and tuition assistanceValuable learning and development programSignificant ability to grow internally for motivated and strong performing team membersFun, energetic, family-oriented work culture with an emphasis on team member moraleGrowing nationwide brand / presencePosition Responsibilities:Develop and implement a video strategy to increase online presence, engagement and reach for all company accounts including Facebook, Instagram, SnapChat, YouTube, TikTok, OTT, OOH, and expand to other relevant platforms as appropriate.Support internal teams by finalizing and communicating the creative direction for video content that will trend and bring international brand recognition. This role is a guide for the Creative Department who is in charge of content creation.Work with our SEO specialist to manage and optimize organic video strategy for all company accounts.Analyze video results and provide evidence-based optimizations to continuously improve marketing efforts and report monthly results to all stakeholders.Monitor and stay up-to-date on video trends and changes in the social media platforms to ensure that the company is utilizing the latest strategies and techniques.Conduct regular competitor analysis to identify opportunities for improvement and innovation in social media strategies.Collaborate with key stakeholders to understand their business goals, target audience, and key messages, ensuring video strategies align with their overall marketing objectives.Join and work alongside of a team of digital experts in bringing international success in paid and organic media to all markets.Stay current on the latest paid media trends and best practicesOther duties as assigned; duties and responsibilities may change at any time with or without notice.Position Qualifications & Candidate Attributes:Bachelor's degree in marketing or equivalent experience2+ years of paid media experienceProficiency with both Business Manager and Ad Manager dashboards for all core platforms, including ad placement, budget management, pixel creation, offline event sets, and advanced reportingFamiliarity with Digital Marketing Metrics and KPIsThe desire for continued education in the ever-changing digital landscapeGoogle Analytics CertificationPreferred Education and ExperienceExperience with Customer Data Platform (CDP)Knowledge of Looker Studio/Google Data StudioTechnical savvy and proficient in Microsoft Office, including ExcelExcellent written and oral communication skillsProcess-oriented and strong collaborator with ability to communicate and manage well at all levels of the organization and across various departmentsStrong organizational and time management skills; ability to multitask and prioritize workloadHighly adaptable with strong problem-solving and critical thinking skills; ability to exercise good judgment and make sound data-backed decisionsHigh level of integrity and dependability with a strong sense of urgency and results-orientationViews customer care as high priority; exhibits a positive can-do attitudeDisplays a strong initiative and drive to identify gaps and fill themWork Environment and Physical DemandsThis job operates in a professional office environment. Office hours are Monday through Friday from 8:00am - 5:00pm. This role routinely uses standard office equipment such as computers, phones, photocopiers, filing cabinets and operates primarily indoors with limited to no travel expectation.To successfully perform the essential functions of this job, team member must be able to:Work and commute in all weather conditionsAble to effectively communicate, listen, detect, converse with, discern, convey, express oneself and exchange informationAble to walk, bend, twist, turn, stoop, climb steps, reach with hands, use hands to fingersWork in a fast-paced environment where they will often be multitaskingMove about inside the office to access standard office equipmentConstantly operate a computer and other office productivity machinery such as keyboard, copy machine and printerRemain in a stationary position 50%+ of the time, alternating between sitting and standingAbility to move and lift up to 30 poundsDrive between company locations and/or vendors or suppliers as needed while on jobOverview of Tommy's Family of Companies: Tommy's Express is a national franchise for outstanding car washes and car care services. Powered by industry leading technology and decades of experience and planning, Tommy's Express car washes deliver a cutting-edge car wash experience unlike anything you've encountered before. Our fully automatic washes feature advances including the easy-loading car wash dual belt conveyor, wide open car wash bay for natural lighting, advanced presoak and sealer services, and free high-power self-serve vacuums on site.Tommy's Express Operations consists of eleven Tommy's Express car wash locations in the following states, Michigan (8), Ohio (1), Florida (1), Texas (1). This is a quickly growing operation with intentions to open or acquire 3-5 new locations per year.Tommy Car Wash Systems ("TCWS") is the power behind our Tommy's Express equipment. TCWS is a team of passionate car wash professionals working to create opportunities for our partners to become the best car wash operators they can be. We provide modular building designs, robust stainless-steel car wash equipment, an advanced Wash Club license plate reader system, the Tommy Transporter belt, high performance wash detergents, and an industry-leading franchise opportunity. At Tommy Car Wash Systems, we have a solution for almost any size operator. Our team has assisted in the development of hundreds of some of the most successful car washes around the world. Together, Tommy's Express and Tommy Car Wash Systems make up the Tommy's Corporate brand, headquartered in Holland, MI.
