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Marketing Manager

4 months ago

Tewksbury, United States Griffin Greenhouse Supplies Full time

Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities Strong creative, strategic, analytical, organizational and personal sales skills Experience developing and managing budgets, and hiring, developing, supervising and appraising personnel Demonstrated successful experience writing press releases, making presentations and negotiating with media Experience overseeing the design and production of print materials and publications Computer literacy in word processing, data base management and page layout Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production social media, etc Commitment to working with shared leadership and other members of staff Strong oral and written communications skills Ability to manage multiple projects at a time Approximately 5% Out-of-town, overnight travel is required Minimum of 7 years' experience in marketing, communications or public relations with demonstrated success Bachelor's degree in business, Marketing or similar area of study or equivalent years of experience in a similar position Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job To perform this job, the employee must be able to sit for long periods of time, work in front of a computer screen for the majority of the day, use the telephone for the majority of the day, and bend and reach to file records In addition, the employee must be able to move about the building and be able to travel via airplane and car Responsibilities

Summary: The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones They play a critical role in aligning creative direction with the company’s strategic goals by carrying out the following duties and responsibilities Essential Functions: Additional duties and responsibilities may be assigned or required by management Lead and manage direct marketing, public relations, advertising, online marketing, social media, event marketing and internal creative services Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels across departments and divisions Responsible for the department’s goals and financial objectives Work closely with Sr Leadership, sales and business management in determining market trends and to create demand and recognition for the Organization’s offerings Essential Functions – Other duties and responsibilities may be added at management discretion Plan, develop and implement internal and external marketing plans, marketing communications, and public relations activities Ensure articulation of desired image and position both internally and externally Responsible for editorial direction, design, production and distribution of all publications and collateral materials Develop short- and long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance Create and Ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones Plan/Coordinate and Execute Expos/Tradeshows for overall company success Build and Develop plan to track towards the budget for expense and income working with the Director of Vendor Relations Increase Social Media Engagement and help support other departments on Social Media platforms, such as HR for Job Opening advertisement and communication Help develop and make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the Develop and coordinate means to seek regular input from the Organization’s key employees regarding the quality of programs and services and the Organization’s relevance Maintain a climate that attracts, retains and motivates top quality personnel Recruit, train, support and guide qualified personnel Ensure effective management within the marketing, communications and public relations function, with provision for Qualifications

Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities Strong creative, strategic, analytical, organizational and personal sales skills Experience developing and managing budgets, and hiring, developing, supervising and appraising personnel Demonstrated successful experience writing press releases, making presentations and negotiating with media Experience overseeing the design and production of print materials and publications Computer literacy in word processing, data base management and page layout Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production social media, etc Commitment to working with shared leadership and other members of staff Strong oral and written communications skills Ability to manage multiple projects at a time Approximately 5% Out-of-town, overnight travel is required Minimum of 7 years' experience in marketing, communications or public relations with demonstrated success Bachelor's degree in business, Marketing or similar area of study or equivalent years of experience in a similar position Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job To perform this job, the employee must be able to sit for long periods of time, work in front of a computer screen for the majority of the day, use the telephone for the majority of the day, and bend and reach to file records In addition, the employee must be able to move about the building and be able to travel via airplane and car Responsibilities

Summary: The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones They play a critical role in aligning creative direction with the company’s strategic goals by carrying out the following duties and responsibilities Essential Functions: Additional duties and responsibilities may be assigned or required by management Lead and manage direct marketing, public relations, advertising, online marketing, social media, event marketing and internal creative services Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels across departments and divisions Responsible for the department’s goals and financial objectives Work closely with Sr Leadership, sales and business management in determining market trends and to create demand and recognition for the Organization’s offerings Essential Functions – Other duties and responsibilities may be added at management discretion Plan, develop and implement internal and external marketing plans, marketing communications, and public relations activities Ensure articulation of desired image and position both internally and externally Responsible for editorial direction, design, production and distribution of all publications and collateral materials Develop short- and long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance Create and Ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones Plan/Coordinate and Execute Expos/Tradeshows for overall company success Build and Develop plan to track towards the budget for expense and income working with the Director of Vendor Relations Increase Social Media Engagement and help support other departments on Social Media platforms, such as HR for Job Opening advertisement and communication Help develop and make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the Develop and coordinate means to seek regular input from the Organization’s key employees regarding the quality of programs and services and the Organization’s relevance Maintain a climate that attracts, retains and motivates top quality personnel Recruit, train, support and guide qualified personnel Ensure effective management within the marketing, communications and public relations function, with provision for Summary: The Marketing Manager is responsible for developing, implementing and executing strategic marketing plans for the entire organization in order to attract potential customers and retain existing ones. They play a critical role in aligning creative direction with the company’s strategic goals by carrying out the following duties and responsibilities.

Essential Functions: Additional duties... and responsibilities may be assigned or required by management.

Responsibilities: • Lead and manage direct marketing, public relations, advertising, online marketing, social media, event marketing and internal creative services. • Direct the efforts of the marketing staff and coordinate at the strategic and tactical levels across departments and divisions. • Responsible for the department’s goals and financial objectives. • Work closely with Sr. Leadership, sales and business management in determining market trends and to create demand and recognition for the Organization’s offerings.

Essential Functions – Other duties and responsibilities may be added at management discretion • Plan, develop and implement internal and external marketing plans, marketing communications, and public relations activities • Ensure articulation of desired image and position both internally and externally • Responsible for editorial direction, design, production and distribution of all publications and collateral materials. • Develop short- and long-term plans and budgets for the department and its activities, monitor progress, assure adherence and evaluate performance. • Create and Ensure that the company is communicating the right messaging to attract prospective customers and retain existing ones. • Plan/Coordinate and Execute Expos/Tradeshows for overall company success. • Build and Develop plan to track towards the budget for expense and income working with the Director of Vendor Relations • Increase Social Media Engagement and help support other departments on Social Media platforms, such as HR for Job Opening advertisement and communication.

Organizational strategy • Help develop and make sure that the Organization’s philosophy, mission and vision are pertinent and practiced throughout the organization. • Develop and coordinate means to seek regular input from the Organization’s key employees regarding the quality of programs. and services and the Organization’s relevance.

Managing • Maintain a climate that attracts, retains and motivates top quality personnel. • Recruit, train, support and guide qualified personnel. • Ensure effective management within the marketing, communications and public relations function, with provision for succession.

Qualifications Required: • Demonstrated skills, knowledge and experience in the design and execution of marketing, communications and public relations activities. • Strong creative, strategic, analytical, organizational and personal sales skills. • Experience developing and managing budgets, and hiring, developing, supervising and appraising personnel. • Demonstrated successful experience writing press releases, making presentations and negotiating with media. • Experience overseeing the design and production of print materials and publications. • Computer literacy in word processing, data base management and page layout. • Familiarity with the latest trends, technologies and methodologies in graphic design, web design, production social media, etc. • Commitment to working with shared leadership and other members of staff. • Strong oral and written communications skills. • Ability to manage multiple projects at a time. • Approximately 5% Out-of-town, overnight travel is required.

Other: • Minimum of 7 years' experience in marketing, communications or public relations with demonstrated success. • Bachelor's degree in business, Marketing or similar area of study or equivalent years of experience in a similar position. • Experience and/or exposure to the Horticultural Industry strongly preferred.

Physical Demands: The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. To perform this job, the employee must be able to sit for long periods of time, work in front of a computer screen for the majority of the day, use the telephone for the majority of the day, and bend and reach to file records. In addition, the employee must be able to move about the building and be able to travel via airplane and car.

Equal Employment Opportunity: In order to provide equal employment and advancement opportunities to all individuals, employment decisions at Griffin will be based on merit, qualifications, and abilities. It is the policy of Griffin not to discriminate against any employee or applicant for employment on the basis of race, color, religion, sex, pregnancy, national origin, sexual orientation, age, physical or mental disability, veteran status, or any other protected classification under law.

Griffin is EOE/ADA and E-Verify compliant

Company information Griffin is a partner to horticulture professionals. Family owned and operated since 1947, we apply our knowledge, experience and resources to enhance customer success from production to retail.End-to-end solutions are our specialty. We represent the industry's leading breeders and producers, spanning seed and vegetative, bedding and potted crops, ornamentals and edibles. Our hard-goods offer includes reliable inputs and equipment to help crops thrive through all production stages. Finally, our quality retail products and accessories drive add-on sales for independent retailers, while enhancing consumer success and enjoyment.Griffin is among the premier broker-distributors in the U.S., having earned an outstanding reputation for operational excellence, high-quality products and superior customer service. Retail, Manufacturing, Agriculture, Horticulture, Wholesale Distribution, Poultry Farming, Gardening, Greenhouse Supplies Privately Held Tewksbury, MA Company Specialties: hard goods, live goods, retail supplies, technical support, and controlled-environment agriculture

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