Growth Marketing Manager

2 months ago

Nashville, United States Thyme Care Full time

Thyme Care is a value-based oncology management platform that provides personalized, clinically coordinated care to individuals with cancer. Thyme Care pairs human guidance with software and analytics to engage members with a cancer diagnosis, quickly connect them to the right care, and provide ongoing support through targeted, evidence-based interventions. The company's unique approach establishes deep provider relationships and integrates with a health plan's existing infrastructure, coordinating value-driven care that leads to better outcomes, lower costs and an improved member experience. Backed with venture funding from Andreessen Horowitz (a16z), Alley Corp, Frist Cressey Ventures, Casdin Capital and Bessemer, Thyme Care partners with health insurance plans and providers to extend the reach of high-quality cancer care through flexible value-based payment arrangements, including risk-based programs.

YOUR ROLE

In this role, you will own end-to-end product marketing efforts that enable Thyme Care to effectively communicate the value of its solution to Health Plans, our key growth audience. You will work collaboratively with sales, product and leadership teams to craft value messaging and positioning, develop buyer personas, build market and competitive intelligence, and enable the success of our sales team through the development of targeted marketing collateral.

Within your first three months..

Develop a deep understanding of the oncology landscape as it pertains to health plans. Work closely with the Growth (sales) team to strategize and develop customer-facing sales materials, including case studies, sell sheets and pitch decks. Develop and refine critical pieces of internal sales support collateral for easy reference, including resource repositories, FAQs etc.

Within your first six months..

Collaborate with product management, growth, and marketing counterparts to develop the next iteration of positioning and value messaging for the health plans audience. Use customer and market research to develop buyer personas that drive messaging and influence product and GTM strategy. Develop and own a competitive intel program as it relates to health plans and surface information to sales and leadership teams in a digestible, actionable way.

Long-term..

Act as the liaison between the Product and Growth teams, translating product features and roadmap into value-driven benefits language. Work with marketing leadership to help grow the marketing org, including participation in interview loops for new team members.

What Leads To Success

People-first. Thyme Care's mission and members matter to you, deeply. You're passionate about healthcare and are excited to roll up your sleeves and tackle big problems at a fast-paced, high-growth startup. Expertise. You have deep marketing experience and at least 3 years healthcare/healthtech product marketing experience. It's a given that you are an excellent and experienced writer. Collaborative. You've managed multiple stakeholders and are excited by the prospect of working collaboratively with sales, product and other functions to develop Thyme Care's positioning to health plans. Comfort with ambiguity. You have a proven track record of success within scaling businesses, fast-paced environments, and startups. You understand that rapid changes to the business, strategy, organization, and priorities is par for the course. Biased to action. You're a self-starter and don't need anyone to tell you when to do something.

We are committed to promoting the health and well-being of all individuals. As a provider of cancer care navigation, we recognize that those with cancer constitute a vulnerable population at risk of contracting COVID-19. As such, Thyme Care has adopted a mandatory COVID-19 vaccination policy, requiring all employees to receive a COVID-19 vaccination as a condition of employment, subject only to conflicting laws and approved exemptions based on medical or religious objections.

Additionally, we believe employees should be paid fairly compared to their peers inside the company and in the market. We also believe that your personal needs and preferences should be taken into consideration so we allow some choice between equity and cash .

We recognize a history of inequality in healthcare. We're here to challenge the status quo and create a culture of inclusion through the care we give and the company we build. We embrace and celebrate a diversity of perspectives in reflection of our members and the members we serve. We are an equal opportunity employer. #J-18808-Ljbffr

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