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Regional Director of Sales and Marketing

1 month ago

Plano, United States Opportunities Full time

The Regional Director of Sales and Marketing (RDSM) is responsible for the overall development, execution, and leadership of the Sales and Marketing strategy for a given region or communities. Immediate Census growth and revenue growth are the top two priorities and focus areas of this position.

Role requires frequent travel Monday through Thursday and sometimes could be a 5-day travel week.

Essential Functions:

Schedule, organize, and conduct tours with prospective residents of independent and assisted living, memory care, and skilled nursing.

Observe/coach sales team and personally respond and follow up with all walk-ins, phone-ins, and mail-ins timely and appropriately.

Create, plan, and implement events with the Director of Sales, Life Enrichment Director, and Executive Director to bring in prospective residents and professionals, such as seminars, speakers, and themed events.

Develop and maintain a good working relationship with residents, families, and professional providers of care.

Maintain a working knowledge of all software programs.

Assist in training the managers for weekend backup coverage in MOD Rotation.

Coach each community team on how to most efficiently manage move-ins and move-outs to achieve maximum revenue.

Ensure that every sales team member treats each inquiry with value.

Work closely with the Directors of Sales at assigned communities and the Vice President of Sales and Marketing in the development and implementation of the quarterly marketing plan.

Create and implement a strong community outreach program with the Director of Sales at each assigned community.

Engage in media and marketing planning in consultation with the Vice President of Marketing at assigned communities.

Meet occupancy and budget expectations.

In consultation with the Vice President of Sales and Marketing, Vice President of Operations, and the Executive Director, review hires, train, discipline, and terminate departmental employees in accordance with HRA policy.

Keep the Executive Director informed of daily sales activity.

Maintain HRA Hot Board/Move In Move Out board.

Communicate any special needs of the incoming resident to the appropriate personnel.

Manage the use of the sales toolbox at assigned communities.

Ensure that staff investigates every alternative before closing a lead.

Stay informed of all trends, developments, concepts, and techniques in the field that affect the product.

Understand the needs of seniors and the aging process.

Update competitive analysis twice a year and the sales and marketing plan quarterly or as needed with market changes.

Non-Essential Functions:

Maintain confidentiality of all pertinent information.

Comply with all HRA Policies.

Possess strong organizational skills and ability to multi-task and meet deadlines.

Interact professionally and effectively with all levels of the organization, residents, family members, etc.

Perform other duties as assigned.

Qualifications/Skills/Educational Requirements:

Bachelor's degree from a four-year college or university, or one to two years of experience and/or training, or equivalent education and experience.

Previous sales management experience in senior living with existing communities and development projects. Strong communication skills.

Extensive travel required.

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