Executive (Brand & Business Development - Housebrand Food)

4 weeks ago


Emory, United States FairPrice Group Full time

Job Description Do you have a flair for understanding insights and bringing new product launches and campaigns to life? The incumbent is responsible for commercially managing key food categories under the FairPrice Housebrand banner. The scope of work involves brand and category portfolio strategy and implementation. An end-to-end role, it involves starting with the upstream shaping of new product pipeline, to applying packaging schematics, driving new product launches, implementing activations, to managing category commercial targets. He/she is responsible for driving the growth and achievement of commercial targets for the brick & mortar and digital formats within assigned portfolio.

The incumbent will be responsible for the following scope of activities:

Plans and strategises category-specific growth plans; manage A&P budget

Conduct in-depth analysis of sales data to identify issues and highlight opportunities by category and by channel/format

Implement category plans including new product launches and sales drive activations

Recommends new products based on market trends and data-driven insights

Manages new product packaging from market research to launch

Works with cross-functional teams, agency, and channel partners

Drive channel engagement for brick & mortar formats such as Hypermarkets, Supermarkets, Finest, and Digital Business

Qualifications

Degree in Business Management/Marketing

Minimum 2 years relevant experience with brand/trade marketing experience in an FMCG company

Experience in food category is a plus

Ability to generate actionable insights from qualitative and quantitative data

Ability to formulate robust growth strategies to achieve commercial targets

Ability to be hands-on and react quickly in a fast-paced, dynamic retail environment

Resilient, agile, and able to adapt well to changes similar to being in a new "start-up"

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