Executive (Brand & Business Development - Housebrand Food)
4 weeks ago
Job Description
Do you have a flair for understanding insights and bringing new product launches and campaigns to life? The incumbent is responsible for commercially managing key food categories under the FairPrice Housebrand banner. The scope of work involves brand and category portfolio strategy and implementation. An end-to-end role, it involves starting with the upstream shaping of new product pipeline, to applying packaging schematics, driving new product launches, implementing activations, to managing category commercial targets. He/she is responsible for driving the growth and achievement of commercial targets for the brick & mortar and digital formats within assigned portfolio.
The incumbent will be responsible for the following scope of activities:
Plans and strategises category-specific growth plans; manage A&P budget
Conduct in-depth analysis of sales data to identify issues and highlight opportunities by category and by channel/format
Implement category plans including new product launches and sales drive activations
Recommends new products based on market trends and data-driven insights
Manages new product packaging from market research to launch
Works with cross-functional teams, agency, and channel partners
Drive channel engagement for brick & mortar formats such as Hypermarkets, Supermarkets, Finest, and Digital Business
Qualifications
Degree in Business Management/Marketing
Minimum 2 years relevant experience with brand/trade marketing experience in an FMCG company
Experience in food category is a plus
Ability to generate actionable insights from qualitative and quantitative data
Ability to formulate robust growth strategies to achieve commercial targets
Ability to be hands-on and react quickly in a fast-paced, dynamic retail environment
Resilient, agile, and able to adapt well to changes similar to being in a new "start-up"
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