eCommerce Acquisition Manager

2 weeks ago

Framingham, United States Staples Full time
Job Description

Staples Promotional Products leads the industry with design expertise, best in class technology and inspiring creativity. SPP offers hundreds of customizable products - from coolers to notebooks - that allow companies to maximize brand recognition and reach thousands of people at a low cost.

The eCommerce Acquisition Manager is a marketing leader for Staples Promotional Products that is focused on creating and executing a strategy for growing acquisition revenue through www.staplespromo.com. This position works with internal resources and external partners to lead performance marketing, SEO, and content marketing efforts. The role is responsible for delivering against revenue, margin, and acquisition efficiency targets.

What you'll be doing:
  • Develop and execute a marketing plan to achieve budgeted goals in sales, margin, and acquisition efficiency in a competitive digital ecosystem.
  • Develop KPIs and produce insights on performance across marketing channels, working to continuously scale and optimize.
  • Responsible for all aspects of acquisition marketing inclusive of paid search, social, affiliate, SEO, content marketing, etc.
  • Drive the execution and inform decisions for how, when, and where to spend our marketing budget.
  • Maintain a clear understanding of all digital levers for Staplespromo.com and how to effectively use these across multiple marketing campaigns in order to optimize the customer journey for conversion.
  • Effectively work with cross-functional partners -Merchandising, Retention Marketing, Category Analytics, UX, Design, and Technology - on developing strategies and tactical execution.
  • Contribute thought leadership and insights in the planning of promotions and development of the marketing calendar.
  • Acquire a deep understanding of customer needs and our competition through market data and insights.
  • Communicate strategy to the highest levels of the company, ensuring plans align with company strategic objectives and goals.
  • Work with legal, design, and the broader cross-functional teams to ensure all tests are compliant and within Staples brand guidelines.
  • Manage vendors and partners, along with associated budgets, needed to achieve goals.
What you bring to the table:
  • Demonstrated history of creating and executing targeted, data-driven performance marketing programs that drive significant eCommerce revenue growth.
  • Strong strategic and tactical understanding of media and tools within Google AdWords, Facebook/Instagram, YouTube, LinkedIn, Affiliate, etc.
  • Experience developing, executing, testing, measuring, and optimizing digital marketing strategies.
  • Demonstrated experience leading the development of impactful creative executions that build a brand.
  • Expertise in SEO and content marketing.
  • Analytics experience with Google and/or Adobe Analytics.
  • Budget management and forecasting experience.
  • Experience leading relationships with external agencies as well as internal partners (business, creative, marketing, merchandising and technical teams) to deliver results.
  • Strong attention to detail with organizational, planning and time management skills.
What's needed- Basic Qualifications:
  • 6 + years of experience in digital performance marketing role, desired experience in growth acquisition and demonstrated success.
  • Previous experience leading teams, both directly and cross-functionally.
  • Previous agency management experience.
What's needed- Preferred Qualifications:
  • Bachelor's degree or equivalent work experience.
We Offer:
  • Inclusive culture with associate-led Business Resource Groups
  • Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)
  • Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more perks and benefits


About Us

Staples is an Equal Opportunity Employer who values the diversity of our people, products, and services.

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