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Product Marketing Manager
4 months ago
Develop and execute product marketing strategies to drive adoption, engagement, and retention of CarZing.com's platform.Collaborate cross-functionally with product management, design, engineering, and sales teams to understand product features, benefits, and target audience.Lead the go-to-market strategy for new product launches and feature releases, including positioning, messaging, and communication plans.Conduct market research and analysis to identify customer needs, market trends, and competitive landscape to inform product positioning and marketing strategies.Create compelling marketing collateral, including product messaging, sales materials, website content, and blog posts, to effectively communicate the value proposition of CarZing.com.Develop and manage marketing campaigns across various channels, including digital advertising, email marketing, social media, and partnerships, to drive user acquisition and engagement.Analyze key metrics and performance data to measure the effectiveness of marketing initiatives and optimize strategies for maximum impact.Stay up-to-date with industry trends and best practices in product marketing and automotive technology to drive continuous improvement and innovation.
