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Ads Product Marketing Manager

2 months ago

Los Angeles, United States Cypress HCM Full time
Job DescriptionJob Description
Ads Product Marketing ManagerDescription:
  • Our Ads Product Marketing Team specializes in bringing our Ad products to the B2B Advertising marketplace. Product Marketing has a key role in both product development and go-to-market strategies.
  • You will work collaboratively and cross-functionally with key stakeholders to articulate market requirements and frameworks for the Product team and define the product narrative. Our goal is to deliver products that meet (and exceed) the market’s needs and position them in a unique, compelling way that highlights the advantages that only we can deliver.
  • We are seeking a passionate, curious and collaborative Ads Product Marketing Manager to join our growing Ad Product Marketing team, as a contractor, to join us in launching our programmatic capabilities across all markets.
Key Responsibilities
  • Be a lead the development and execution of go-to-market efforts for our programmatic launches in US, CA, LATAM, EMEA and APAC
  • Collaborate with our cross-functional partners - Product, Sales, Enablement, Ops, Market Development and Ads Marketing - in developing materials, collateral, broad marketing comms, for programmatic
  • Collaborate with regional Ads Marketing leads to ensure a consistent ads narrative, with inclusion of programmatic
  • Opportunity to launch additional product capabilities specific for our programmatic offering throughout this launch period
What We’re Looking For
  • 5-7+ years experience in product marketing within the digital advertising, programmatic/adtech, and the B2B Advertising space
  • Strong experience in partnering cross-functionally on product strategy, product positioning/narrative and GTM launches
  • Excellent communication and storytelling skills, with comfort in understanding research data
  • Ability to collaborate in an environment that values team culture and inclusiveness.
  • High-level understanding of product growth and developing strategic roadmaps
  • Demonstrated ability to create detailed and actionable Product Briefs
  • A strong attention to detail and eye towards using the 80/20 rule to address problems.
Requirements:
  • Needs expert in programmatic/ ad tech - buying, selling
  • Open to agency folks, but ideally, they need someone who comes from product marketing at a publisher.
  • Reporting directly to May but collaborating closely with the team.
  • Will need to take early or late calls to meet with global partners.
  • Examples of companies: Google DV360, (their programmatic platform), The Tradedesk or similar companies, Spotify, Amazon
  • Must have Product Marketing titles on their resume (no general marketing etc.) and have executed programmatic buying/ selling
  • Must have B2B (not B2C) experience in the Advertising industry.
Pay Rate Range:
  • $ 125-145/hr.