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SEO Specialist
4 weeks ago
SEO Specialist
PLEASE NOTE THIS IS NOT A REMOTE JOB, IT WILL REQUIRE YOU TO WORK ON A HYBRID SCHEDULE IN WALWORTH, WI. DO NOT APPLY IF YOU CANNOT DO THIS.
Responsibilities for SEO Specialist
Develop optimization strategies that increase the company's search engine results rankings
Research SEO keywords to use throughout the company's website and marketing materials
Set measurable goals that demonstrate improvement in marketing efforts
Monitor daily performance metrics to understand SEO strategy performance
Efficiently communicate with other marketing professionals to align goals
Collaborate with others within the marketing department to manage SEO strategy
Write compelling and high-quality website content, including blog posts and page descriptions
Update content and website links for maximum optimization and search engine rankings
Analyze core metrics performance data and make strategic recommendations through written reports and PowerPoint presentations to key stakeholders
Conducting, cataloging, and analyzing competitive market research to provide strategic insights tailored specifically to company’s position within their industry
Qualifications for SEO Specialist
Two to three years of experience in successfully developing and executing SEO campaigns
Understanding of search engine algorithms and ranking methods
Experience with SEO industry programs, such as Google Analytics or Adobe Analytics
Knowledge of keyword research, on-page optimization, technical SEO, content marketing, data mining tools, and link building as they apply to marketing/e-commerce platforms.
Able to complete competitive analysis of other companies within the industry
Excellent written and verbal communication skills (email, phone, etc.)
Comfortable analyzing high volumes of data daily
Familiarity with WordPress or other content management systems
Experience with other aspects of marketing, such as customer growth and promotion, is a plus
Functional knowledge of HTML & CSS
Knowledge of mobile vs. desktop SEO strategies
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