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Marketing Manager
3 months ago
Patterson isn't just a place to work, it's a partner that cares about your success.
One of the distinguishing marks of our company is the talented people who embrace the people-first, always advancing, and results-driven culture. Professional growth abounds in this motivating environment. We value the diverse talents and experiences our employees bring to Patterson and believe that they build a stronger and successful organization.
Job Summary
As a Marketing Manager, you will be responsible for the planning, copywriting, and execution of integrated marketing programs from start to finish. The Marketing Manager develops marketing programs that build brand awareness, attract new customers, drive growth of existing customers, and foster customer retention through an engaging buyer journey while ensuring alignment to Patterson business objectives. With a deep understanding of customer needs and pain points, this role develops push and pull integrated marketing campaigns leveraging digital and direct channels that are creatively developed in collaboration with graphic designers.
Essential Functions
To perform this job successfully, an employee must be able to perform each essential function satisfactorily, with or without reasonable accommodation. To request a reasonable accommodation, notify Human Resources or the manager who oversees the position.
Plan, develop (including copywrite) and execute annual and quarterly marketing plans to promote the assigned segment/category
Work closely with the Sales Manager to identify targeted product growth opportunities
Develop relevant messaging and offers to engage these target segments to purchase
Develop customer-facing tools to enable Dolphin’s field-based sales organization to close deals and deliver profitable growth
Work with Multimedia Design Specialist to develop engaging optimized web content to support the customer journey and deliver qualified leads
Assist with process improvement projects to streamline current approaches
Understand target customer pain points and what is valued through voice of customer research
Stay current on market trends, best practices and the competitive landscape, adapting strategies to changing business conditions
Attend external networking/ learning events to ensure awareness of marketing advancements
Manage and develop direct reports
Perform other Marketing Manager duties as assigned
Job Qualifications
Required Qualifications
Bachelor’s Degree in Marketing, Communications or related field
At least 5 years of Marketing/Communications experience required
Understanding of digital and direct marketing tactics (SEO/SEM, email, direct mail)
Proven ability to develop and execute an annual integrated marketing campaign calendar
Experience meeting project deadlines and achieve KPI goals while delivering positive ROI
Appreciation for and understanding of various marketing technologies e.g. marketing automation
Strong communication skills, both verbal and written
Confident, outgoing, detail-oriented self-starter
Curious with a drive to achieve results and develop /sharpen marketing skills
Team player who can function independently and thrives in team collaboration
Ability to prioritize multiple deadlines
Ability to adapt quickly to shifting priorities
Excellent organization and project management skills
Working Conditions
Physical Demands
Operating a computer or other office devices for the majority of the workday
May occasionally need to move packages up to 10 pounds such as office supplies or equipment
Must be able to communicate with others in person, over the phone, and in writing
Must be able to understand and effectively exchange accurate information with others such as coworkers, customers and vendors
Must be able to read and interpret various electronic and written documents
Travel
This position may require occasional travel.
What's In It For You
We provide competitive benefits, unique incentive programs and rewards for our eligible employees:
Full Medical, Dental, and Vision benefits and an integrated Wellness Program.
401(k) Match Retirement Savings Plan.
Employee Stock Purchase Plan (ESPP).
Paid Time Off (PTO).
Holiday Pay & Floating Holidays.
Volunteer Time Off (VTO).
Educational Assistance Program (Tuition Reimbursement).
Full Paid Parental and Adoption Leave.
LifeWorks (Employee Assistance Program).
Patterson Perks Program.
EEO Statement
EOE, including disability/vets.
We are Patterson. We welcome you.
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