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Manager, Channel Marketing

1 month ago

Boston, United States Fidelity Investments Full time
Job Description: The Role

A technically savvy video and broadcast producer who understands the value of modern content and learn marketing experiences, platforms/format to drive deeper customer/prospect engagement with Fidelity.

The role focuses primarily on livestreaming and on-demand video/webinar programming, leveraging strategic planning, technical knowledge for online broadcasts and platforms as well as marketing acumen and project management. Having experience in video, broadcast and podcast pre and post production, and editing. The role is tasked to guide, organize, and elevate the experience, content and production of educational videos/webinars, audio in partnership with Fidelity's content, marketing and business teams. The position is part of the Owned Channel Marketing Group.

The Expertise and Skills You Bring
  • Experience in building content marketing programs to drive engagement and business results through livestreams and on-demand video platforms.
  • Capability and production:
    • Knowledge of online broadcast platforms and how to utilize them to scale engagement and build effective end-to-end experiences for guests. (Vimeo/Livestream Studio, vMix, OBS, Splash, preferred)
    • Skills needed to produce current and engaging live and recorded videos including video editing and general knowledge of graphic design. Experience with Adobe Premier, Illustrator, Photoshop, After Effects and Animate a plus. Can set up cameras, audio and lighting for small productions.
    • Skills needed to manage event registration experience from event overviews, to confirmation, to reminder and post event follow up communications.
    • Collaborate with colleagues and peers to create effective, visually engaging work and ensure modern and efficient production practices, processes and protocols are followed on all productions.
    • Can uphold best practices for content learning for livestream, on-demand video and podcasts across multiple viewing platforms including .com experiences, YouTube and other social channels. This includes short and long-form content.
    • Lead all aspects of the production cycle from beginning to end including financial and production planning and arrangement for all pre- and post-production resources and deliverables. Able to be hands-on and manage the full production.
    • Provide production, creative and content guidance to colleagues throughout the production cycle.
    • Proven experience identifying and owning opportunities that improve modern video and broadcasting programs holistically.
    • Direct studio and location shoots; off-line and on-line edit sessions, audio recording, editing and mixing sessions, and other production sessions, as required.
    • Experience using data and customer insights to drive meaningful content and partnerships that strengthen relationships with customers.
    • Ability to articulate channel and program recommendations using a data first approach that drives value for Fidelity and our clients/prospects.
    • Web publishing experience (Tridion, Java, HTML) or web design knowledge preferred.
  • A self-motivated mindset driven by the desire to continuously improve and adapt to partner, audience and business needs.
  • Strong communication, interpersonal, presentation skills, and comfortable working with a large group in-person and remotely.
  • Capable of managing multiple initiatives and programs at any given time.
  • Ability to develop an understanding of what information matters to Fidelity clients, prospects and leadership, and to stay on top of changing project objectives and needs.
  • Passion for owning outcomes, working across multiple teams with different skills while developing new skillsets.
  • Experience managing the legal and retention requirements of a financial firm is a plus.
  • A talent to thrive in a fast-paced environment and easily adapt to change.
  • Adept at preparing and delivering recommendations, marketing plans, program measurement results and presentations to Senior Leadership

Role Requirements

  • Bachelors or equivalent with 5+ years of video production, broadcasting, and marketing content development experience.
  • Business/Technical Knowledge: Applies knowledge of concepts, theories, and practices of video and audio production/technical discipline. Has an understanding in production operations (livestream and on-demand), video/audio editing and how to produce effective video, audio and webinar learning programs. Has experience working with and maintaining the various production and online technologies needed to operate an efficient production.
  • Experience with lighting, cameras and audio production set up.
  • Business Contribution/Impact: Participates in or leads project/work activities with broad scope and departmental impact. Makes business decisions that typically have immediate impact on the project/work team and well defined by procedures.
  • Problem Solving: Solves a variety of problems, typically of moderate to complex scope with minimal reference to established policies and procedures.
  • Analysis: Provides information and advice to anticipate needs of internal/external customers.
  • Decision Making/Autonomy: Makes decisions within a broad context with little oversight or guidance.
  • People Management/Leadership: Provides direction to a work/project/process team
  • Resource Management: Monitors resources within a work/project team.
  • Interpersonal Contacts: Is involved in matters which involve giving or obtaining routine information. Requires the use of common courtesy and some tact to achieve task objectives.
  • Relationship building: Works across teams and levels to develop productive relationships and create a collaborative working model for the programs you manage and the teams/businesses those programs support.
Certifications:

Company Overview

Fidelity Investments is a privately held company with a mission to strengthen the financial well-being of our clients. We help people invest and plan for their future. We assist companies and non-profit organizations in delivering benefits to their employees. And we provide institutions and independent advisors with investment and technology solutions to help invest their own clients' money.

Join Us

At Fidelity, you'll find endless opportunities to build a meaningful career that positively impacts peoples' lives, including yours. You can take advantage of flexible benefits that support you through every stage of your career, empowering you to thrive at work and at home. Honored with a Glassdoor Employees' Choice Award, we have been recognized by our employees as a top 10 Best Place to Work in 2024. And you don't need a finance background to succeed at Fidelity-we offer a range of opportunities for learning so you can build the career you've always imagined.

Fidelity's hybrid working model blends the best of both onsite and offsite work experiences. Having the majority of our associates work onsite is important for our business strategy and our culture. We also value the benefits that working offsite offers associates. Most roles listed as Hybrid will require associates to work onsite all business days of every other week in a Fidelity office. This does not apply to roles listed as Remote or Onsite.

At Fidelity, we value honesty, integrity, and the safety of our associates and customers within a heavily regulated industry. Certain roles may require candidates to go through a preliminary credit check during the screening process. Candidates who are presented with a Fidelity offer will need to go through a background investigation, detailed in this document, and may be asked to provide additional documentation as requested. This investigation includes but is not limited to a criminal, civil litigations and regulatory review, employment, education, and credit review (role dependent). These investigations will account for 7 years or more of history, depending on the role. Where permitted by federal or state law, Fidelity will also conduct a pre-employment drug screen, which will review for the following substances: Amphetamines, THC (marijuana), cocaine, opiates, phencyclidine.

We invite you to Find Your Fidelity at fidelitycareers.com.

Fidelity Investments is an equal opportunity employer. We believe that the most effective way to attract, develop and retain a diverse workforce is to build an enduring culture of inclusion and belonging.

Fidelity will reasonably accommodate applicants with disabilities who need adjustments to participate in the application or interview process. To initiate a request for an accommodation, contact the HR Accommodation Team by sending an email to accommodations@fmr.com.

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