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Consumer & Market Insight Luxe Manager
3 months ago
The Consumer & Market Insight Luxe Manager places the consumer at the heart of the brand strategic development, delivering insights to feed business strategy.
The CMI Luxe Manager is the key partner to infuse consumer centricity among the brand development teams to accelerate the Luxe brands international development and growth.
PROJECT MANAGEMENT
Capture brands CMI needs to support the design of testing strategy and plans for brand and portfolio building, manage testing budget.
Execute & activate the agreed research plan: agency proposition, hot debrief/workshop, global analysis/connecting dots into action oriented recommendations.
Communicate and influence high quality recommendations at the right level in the organization to impact business decisions
TRENDS AND TRANSVERSAL INSIGHTS
Monitor consumers trends by tracking internal and external researches and insights: liaising with the different CMI entities, keeping updates on market updates and industry reports release.
Profile:
- Bachelor's Degree required, with concentration in market research, psychology, sociology, or marketing.
- 6-7 years of experience in consumer research / consumer insights
- Experience in the luxury industry (beauty, clothing, travel...), its codes and expressions.
- Experience across an array of strategic qualitative and quantitative research methodologies: brand DNA, segmentation, positioning, product testing, ad testing, tracking studies...
- Experience in supporting brand development is preferred
- Experience in beauty industry is preferred
Skills:
- Analytical and synthetic mindset, ability to synthesize data & insights across multiple sources of information
- Sensitivity to brand equity, brand positioning and targeting.
- Strong sense of curiosity and questioning, passion for innovation.
- Strong verbal and written communication skills; ability to structure and deliver succinct and concise presentations.
- Ability to work with remote and diverse teams
- Organized, structured and able to manage multiple projects simultaneously, while keeping the objectives and timings in focus.
The target hiring compensation range for this role is the equivalent of $62.20 to $69.11 an hour. Compensation is based on several factors including, but not limited to education, relevant work experience, relevant certifications, and location.
Additional benefits offered may include; medical health insurance and dental insurance, life insurance, and eligibility to participate in 401k plan with company match.