Senior Product Marketing Manager
2 weeks ago
- Gain an understanding of key personas, use cases, and value drivers for Coupa products
- Develop clear, concise, and compelling product positioning and messaging
- Enable sales and customer success organizations to effectively understand and articulate the value of Coupa's offerings
- Create and manage the right set of sales tools, collateral, and enablement processes
- Develop and deliver insightful market and competitive intelligence
- Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
- Partner with Product Management to launch product releases, help shape product roadmap and vision, and drive product adoption
- Identify customers to develop references, case studies, and champions
- Evangelize the Coupa story by delivering compelling presentations at live and virtual events
- Spend time in the field with customers and prospects, to support deals and better understand market needs and key personas
- 5+ years of experience in product marketing including proven success in driving messaging, positioning and sales enablement
- Must be able to switch regularly and rapidly between strategy and execution
- Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
- Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives
- Ability to work cross-functionally, command respect, and influence without authority, i.e. a driver
- Outstanding oral and written communication skills
- Bachelor's degree or equivalent experience required
- Experience with marketing Procurement or Finance B2B SaaS products a plus
- Experience in the FinTech, Payments, or Treasury Management industries a plus
- Experience with CRM (Salesforce.com) a plus
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