Senior Product Marketing Manager

2 weeks ago


Chicago, United States Coupa Software Full time
Responsibilities:
    • Gain an understanding of key personas, use cases, and value drivers for Coupa products
    • Develop clear, concise, and compelling product positioning and messaging
    • Enable sales and customer success organizations to effectively understand and articulate the value of Coupa's offerings
    • Create and manage the right set of sales tools, collateral, and enablement processes
    • Develop and deliver insightful market and competitive intelligence
    • Work closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenue
    • Partner with Product Management to launch product releases, help shape product roadmap and vision, and drive product adoption
    • Identify customers to develop references, case studies, and champions
    • Evangelize the Coupa story by delivering compelling presentations at live and virtual events
    • Spend time in the field with customers and prospects, to support deals and better understand market needs and key personas
Requirements:
    • 5+ years of experience in product marketing including proven success in driving messaging, positioning and sales enablement
    • Must be able to switch regularly and rapidly between strategy and execution
    • Highly skilled at analytical decision-making and able to diagnose business issues and resolve problems
    • Ability to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiatives
    • Ability to work cross-functionally, command respect, and influence without authority, i.e. a driver
    • Outstanding oral and written communication skills
    • Bachelor's degree or equivalent experience required
Preferences:
    • Experience with marketing Procurement or Finance B2B SaaS products a plus
    • Experience in the FinTech, Payments, or Treasury Management industries a plus
    • Experience with CRM (Salesforce.com) a plus


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