Senior Product Marketing Manager

2 weeks ago


Chicago, United States Coupa Software Full time

Responsibilities:Gain an understanding of key personas, use cases, and value drivers for Coupa productsDevelop clear, concise, and compelling product positioning and messagingEnable sales and customer success organizations to effectively understand and articulate the value of Coupa's offeringsCreate and manage the right set of sales tools, collateral, and enablement processesDevelop and deliver insightful market and competitive intelligenceWork closely with the segment marketing, corporate marketing, sales, and demand generation teams to increase market presence and build pipeline and revenuePartner with Product Management to launch product releases, help shape product roadmap and vision, and drive product adoptionIdentify customers to develop references, case studies, and championsEvangelize the Coupa story by delivering compelling presentations at live and virtual eventsSpend time in the field with customers and prospects, to support deals and better understand market needs and key personasRequirements:5+ years of experience in product marketing including proven success in driving messaging, positioning and sales enablementMust be able to switch regularly and rapidly between strategy and executionHighly skilled at analytical decision-making and able to diagnose business issues and resolve problemsAbility to gather intelligence from data, present findings and decisions, influence executive stakeholders, and execute independently on initiativesAbility to work cross-functionally, command respect, and influence without authority, i.e. a driverOutstanding oral and written communication skillsBachelor's degree or equivalent experience requiredPreferences:Experience with marketing Procurement or Finance B2B SaaS products a plusExperience in the FinTech, Payments, or Treasury Management industries a plusExperience with CRM (Salesforce.com) a plus#LI-Remote#LI-SK1



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