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Marketing Specialist
2 months ago
Marketing
Specialist
Responsibilities
Develop and implement social media strategies to boost brand visibility and engagement on platforms like Facebook, Instagram, Twitter, and LinkedIn.
Create and curate engaging content, including posts, videos, and graphics, for our target audience.
Monitor and analyze social media metrics to optimize performance and identify improvement opportunities.
Stay updated on industry trends and best practices in social media marketing.
Plan and coordinate virtual and in-person events like product launches, webinars, workshops, trade shows, and conferences.
Manage event logistics, including venue selection, vendor coordination, budget management, and attendee registration.
Develop promotional materials and strategies to drive attendance and maximize event ROI.
Oversee event setup, staffing, and post-event follow-up to ensure seamless execution.
Engage with our online community by responding to comments, messages, and inquiries professionally and promptly.
Build relationships with followers, influencers, and brand advocates to enhance brand loyalty and advocacy.
Track and analyze KPIs related to social media engagement, event attendance, and ROI.
Prepare reports and presentations to communicate insights, trends, and recommendations to stakeholders.
Qualifications
Bachelor’s in Marketing or Related Field
Proven experience in social media management and event planning, preferably in the tech industry.
Strong understanding of social media platforms, algorithms, and best practices.
Excellent written and verbal communication skills with attention to detail.
Creative thinker capable of generating innovative ideas and solutions.
Highly organized, able to manage multiple projects simultaneously and meet deadlines.
Proficient in social media analytics tools and event management software.
Strong interpersonal skills for effective collaboration with cross-functional teams.
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