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Digital Marketing Specialist

3 months ago


Irvine, United States Roxon Inc. Full time

About Us: 

Roxon is a leading company in Multitool, dedicated to delivering innovative solutions and achieving excellence. We are seeking a skilled and motivated Digital Marketing Specialist to join our team on a part-time basis. This role will focus on email marketing, search engine optimization (SEO), and paid advertising to drive our online presence and growth.


Job Description:


Responsibilities:

  • Email Marketing:
  • Develop and execute email marketing campaigns to drive engagement, conversions, and customer retention.
  • Create and design email templates, write compelling copy, and segment email lists for targeted messaging.
  • Analyze email campaign performance metrics and optimize strategies for better results.
  • Search Engine Optimization (SEO):
  • Conduct keyword research and implement on-page and off-page SEO strategies to improve website rankings.
  • Optimize website content, meta tags, and backlinks to enhance search engine visibility.
  • Monitor and analyze SEO performance and make recommendations for improvements.
  • Paid Advertising:
  • Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
  • Develop ad creatives, set targeting parameters, and monitor campaign performance to ensure optimal ROI.
  • Analyze ad performance data and adjust strategies to meet campaign goals and budget constraints.


Requirements:

  • Proven experience in email marketing, SEO, and paid advertising.
  • Strong understanding of digital marketing principles and best practices.
  • Proficiency with email marketing platforms Mailchimp and SEO tools (e.g., Google Analytics, SEMrush).
  • Experience with paid advertising platforms (e.g., Google Ads, Facebook Ads Manager).
  • Excellent analytical skills and ability to interpret data to make informed decisions.
  • Strong written and verbal communication skills.
  • Ability to manage multiple tasks and projects in a fast-paced environment.


Hours:

  • work hours are from 9:00 AM to 1:00 PM.
  • 20 hours per week