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Marketing Manager

3 months ago

Honolulu, United States Cirque du Soleil Entertainment Group Full time

***Le poste tant situ aux tats-Unis, la description de poste est disponible uniquement en anglais.***

***As this position in based in the United States, the job description is available in English only.***

Marketing Manager - New Production Hawai'i - Resident Shows

Sales, Marketing and Communications

Full-Time Position

We are looking for a Marketing Manager to lead promotional efforts for 'Auana, our new production in Hawai'i, part of the Resident Shows Division ("RSD") with Cirque du Soleil Entertainment Group ("CDSEG"). The main objective of this role is to oversee the local, domestic and international marketing strategies and plans specific to 'Auana, in collaboration with sales and communication teams.

The Marketing Manager will have the opportunity to:

•In collaboration with the Sr. Director of Show Operations and Revenue, Director of RSD Marketing and VP RSD Sales, Marketing and PR, define marketing strategies for 'Auana.

•Develop and oversee the implementation of an annual integrated marketing plan for 'Auana that maximizes awareness and ticket purchases from in-market visitors, local and key feeder markets. Proactively recommend adjustments throughout the year as needed to ensure achievement of the show's KPIs within approved expense budget parameters.

•Monitor market conditions, competition, trendsand guest feedback along with the effectiveness of all implemented marketing and advertising initiatives.

•Identify and proactively recommendinnovative new programsand tacticsfor testing.

•Serve as the in-market and on property "eyes and ears" for the marketing team to assess marketing activations, on the ground marketing visibility and opportunities, in-market research, review and recommendations for placements.

•Leverage IHQ and RSD shared resources to support the show, including collaborating with RSD Digital team identify, implement and assess new opportunities in internet marketing and media for 'Auana.

•Collaborate with Sales, Revenue Management, RSD, and IHQ to develop and implement solutions to address any shortfalls vs. budgeted KPIs.

•Prioritize and build strong relationships with Outrigger Hotel Group (OHG) counterparts; conduct regular meetings with OHG to discuss, develop and assess new and ongoing strategies for advertising, media planning, production, market research and promotions. Develop and maintain a positive working relationship with the Senior Marketing and Management Executives at OHG corporate office and Outrigger Waikiki Beachcomber Hotel.

•Ensure marketing programs are reviewed and approved by OHG as required, ensuring compliance with all terms of the CDS-OHG partnership agreement. Partner with OHG to influence the development of any marketing they create that incorporates 'Auana, making recommendations for revisions as necessary.

•Assist with the development and refresh of show specific advertising creative which positions 'Auana as a distinctly Cirque entertainment experience and show unlike any other in the market, ensuring a compelling message for each target audience.

•Manage and approve the creation, production and trafficking of all marketing materials for 'Auana, including printed materials, signage, broadcast/video, digital, and out-of-home, ensuring brand consistency and standards are met across all tactics, channels and partners.

•Work with Leadership, RSD Marketing and Finance, and OHG to confirm, manage and invest the annual marketing and media budgets. Code and process all invoices for payment, accruing funds and forecasting as needed in partnership with RSD Digital Media team and Media Specialist.

•Oversee external agencies and vendors as applicable.

•Complete other duties as assigned.

What does it take for this role? The following hard skills are the basics of what's needed to be successful in this position:

•Bachelor's Degree in Marketing and/or Communications;

•Minimum 6-8 years' experience in entertainment marketing, advertising, or agency experience;

•Knowledge of Microsoft Office software (Excel, Word, PowerPoint, Outlook, etc.);

•Excellent written and oral communication skills;

•Analytical skills a must

•Experiential Marketing knowledge or experience

•Must create and maintain solid business relationships both internally and externally and promote and encourage a positive and productive work environment;

•Excellent negotiation and presentation skills;

•Great organizational skills and the ability to multi-task;

•Must also be able to handle ambiguity andwork under pressure while maintaining a professional demeanor;

•Must be available to travel as required.

•Ability to perform the essential functions of the job including, but not limited to: crouching, kneeling, standing, lifting, sometimes for extended amounts of time; lifting at least 50lbs unassisted, etc.; Full list of essential functions will be sent in the offer. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions;

•Fluent in English, both written and spoken;

•Verification of the right to work in the United States for Cirque du Soleil Entertainment Group, as demonstrated by completion of the Form I-9 upon hire and the submission of acceptable documentation (as noted on the Form I-9) verifying one's identity and work authorization.

As you can imagine, working with a circus can be quite different from other organizations, and at Cirque du Soleil Entertainment Group, we embrace these differences loudlywith enthusiasm. We realize that one size fits none and invite you to come create your own specialized experience with us to see exactly what we're talking about, firsthand.

Our emotion-provoking shows are just the tip of the iceberg: laced throughout our organization, you will find creative minds who are empowered to use their voices and be themselves, their truest selves. Diversity to us means various perspectives, fresh ideas and continuous improvement of the way we do things. We won't pretend like we have every answer, that's why we need you The employees here are the center of what we do, the voices behind the final product and amazing performances on stage.

When you think of your ideal workplace, what comes to mind? For us, it looks (and really is) like this:

•Teamwork - we thrive with collaborative teams, regardless of titles or departments;

•Respect - when we ask someone to join our team, it's because we trust and respect you;

•Integrity - whether you work behind-the-scenes or in the office, you're being counted on. We are a team and integrity goes a long way here, and like we mentioned previously, trust is important;

•Authenticity - we want you to bring your full self to work, this is a place where you don't need to fit into a box to belong; diverse perspectives foster even more creativity in the workplace. We embrace the human behind the employee number;

•Being heard - you have access to everyone in the organization, use your voice on development questions or suggestions on how to improve the experience. We value open and transparent communication, and we want you to be heard

Come create with us and let us show you what a "circus family" feels like

Cirque du Soleil Entertainment Group is an equal opportunity employer. We do not discriminate against applicants or employees because of their race, creed, color, age, religion, sex, disability, sexual orientation, marital status, military status, national origin or ancestry.