Global Marketing Director

1 week ago


New York, United States CareerBuilder Full time

Job Title:
Global Marketing Director

Employment:
Full-time

Location:
US, NY

About Fable & Mane

Fable & Mane is an innovative, dynamic, and modern hair care brand. It is inspired by ancient Indian beauty secrets and uses performance-led, potent ingredients in all its formulas.

Born in April 2020 and created by two entrepreneurial siblings, Akash & Nikita Mehta, Fable & Mane has taken the beauty world by storm, revolutionising the hair care category to become one of the best-selling brands in Sephora. Having recently launched in Cult Beauty, Boots, Douglas and with many new products in the pipeline, we are looking to grow our family. North America is a key part of our existing business, especially Sephora.

About the role

Mission:

Developing the overall global marketing & communication strategy and implementing it successfully throughout the various channels in order to increase global awareness, bring excitement and acquire new customers in core regions and channels.

Functions & Responsibilities :

Innovative Global Marketing Strategy

Based on Brand positioning, retail & product calendars, market trends and annual budget, develop and own a comprehensive omnichannel marketing and communication plan in support of brand's strategic direction, priorities, and market share objectives.
Infuse inspiring superior storytelling throughout all communication aspects to ensure strong brand differentiation.

Hands-on Implementation

Ensure robust implementation of the plan with clear priorities, KPIs and milestones,
Develop and implement 360 go-to-marketing strategy for new product while ensuring support of existing,
Lead the social calendar and channels priorities,
Establish a best-in-class global PR & influence strategy to support Brand, product, founders and storytelling,
Act as partner to the Commercial and Digital team.

Digital Marketing

Lead all upper funnel activity to ensure strong new consumer acquisition.
Develop together with E-Commerce manager a strong e-retail plan to increase brand visibility and excitement.

Team Leadership

Participate actively to the COMEX.
Lead the marketing team.
Build strong partnerships with cross-functional teams to ensure smooth implementation and communication, with a focus on the creative studio delivering all creative assets, the e-commerce team and the regional commercial team (including Trade Marketing).

Budget

Ensure budget control and priorities with an act as if it was my own company attitude.

The ideal candidate:

Based in New York.
Understanding and appreciation of a founder-led start-up model.
Bachelor's degree or equivalent with 7-10 years' experience in the beauty industry.
Preferably with knowledge about the haircare category and excellent understanding of the US and global market.
Strong strategic thinking and problem-solving skills.
Ability to create amazing stories.
High taste for innovation and culture.
Strong leadership, influence, organisational and hands-on project management skills.
Excellent presentation as well as written, verbal and presentation communication skills.
Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.) is a must.
High attention to detail.
Financial fluency.
Disruptive mindset and innovative personality that is curious and always thinking outside the box.

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