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Lead Generation Manager

2 months ago

Irving, United States Quench Full time

THE COMPANY About Quench:

Quench USA,Inc. offers bottle-free filtered water solutions for healthy and environmentally conscious consumers outside the home, through direct sales and independent dealers across North America. Our bottle-free water coolers, ice machines, sparkling water dispensers and coffee brewers, purify the existing water supply to provide reliable and convenient filtered water to a broad mix of businesses, including government, education, healthcare, manufacturing, retail, hospitality, and other large commercial customers, including more than half of the Fortune 500. Quench has grown from a small regional company to a national and international leader that had a successful NYSE public offering in 2016 and is now a strategic company owned by private equity backedCulligan. The Company has a sustainable mission and value proposition and is the leading consolidator in a fast-growing market. Headquartered in King of Prussia, PA, Quench has sales and service operations across North America to serve our 100,000+ customers, and a network of over 250 independent dealers selling products under the brand names Pure Water Technology,Wellsys, andBluline. Quench is aCulliganCompany. AboutCulligan:

Founded by EmmettCulliganin 1936,Culliganis a world leader in delivering superior water solutions that will make a real difference in improving the health and wellness of consumers. The company offers some of the most technologically advanced, state-of-the-art water filtration and treatment products. These products include water softeners, drinking water systems, whole-house systems and solutions for businesses. Culligan’snetwork of franchise dealers is the largest in the world, with over 900 dealers in 90 countries. ManyCulligandealers have valuable equity in their local communities as multigenerational family owners of their franchises. For more information visit www.culligan.com . POSITION SUMMARY: In this role, you will oversee all of Quench’s paid advertising efforts to drive marketing qualified leads. You will own the development of lead generation campaign strategy, objectives, goals, metrics, and define best practices and processes to drive successful customer acquisition. RESPONSIBILITIES: Define strategy, execute, and manage the performance of all Paid Media Advertising channels – PPC (Google + Bing), affiliate, social, display, and retargeting ads, plus direct mail. Manage, report, and identify opportunities for all paid ad campaigns within a $3MM budget. Working with the Director of Growth Marketing on forecasting, goals, and company growth. Manage omni-channel marketing campaigns including strategy, budget, timeline, creative briefs and deliverables (digital and print assets), lead tracking and reporting, and agency partnerships. Ownership of website CX and CRO projects to constantly improve the website experience and performance as it relates to lead generation. Constantly running new tests & experiments (A/B test, multivariate, user testing, preference testing) internally and by partnering with external agency. Ownership and operation of landing page creation and testing as related to lead generation strategy (lead with a creative problem-solving mindset). Execute monthly lead-gen reporting and data oversight to showcase all lead funnel channel results and traffic/lead analysis for the marketing and executive team. Manage, expand, and optimize lead generation efforts for the employee and customer referral programs. Understand and oversee channel attribution and tracking via Bizible, Marketo, and Salesforce as it relates to campaigns, channels, and lead generation. Campaign Calendar: Maintain a calendar of all demand generation campaigns/programs, tactics, budgets, and metrics to optimize awareness and lead generation efforts. Reporting and Metrics: Track and report demand generation performance metrics using data from ROAS and projection models, Google Anaytics, Google Data Studio, Salesforce, Bizible, and Goolge Optimze. Must be able to derive meaning from data through A/B testing and campaign optimization. QUALIFICATIONS: Bachelors Degree (Marketing or Communications-related field of study) 3+ years’ experience managing paid media platforms for lead generation (Google Ads, Bing Ads, Facebook Ads, LinkedIn Ads, etc.) Experience with social paid advertising, display, retargeting Comprehensive knowledge of lead flow tracking, call tracking software, and report building Experience working with sales leaders to strategize efforts and achieve revenue goals Ability to build and manage complex lead funnels from campaign channel to CRM Ability to manage and oversee lead nurturing strategy for paid campaigns Results-oriented attitude and data-driven mindset

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