Senior Marketing Specialist

2 weeks ago

The Colony, United States The Haskell Company Full time

Overview: Are you ready to move your career forward, and start the BEST job of your life? Haskell is committed to providing you with the resources to help you grow and discover your potential. We promote an environment that encourages innovative ideas and allows you to develop the best how to get the job done. We are seeking a Senior Marketing Specialist to provide innovative and strategic marketing support for a diverse portfolio of nationally recognized clients in the Beer, Wine, and Spirits (BWS) industry. This role offers a unique opportunity to apply your creative expertise in a dynamic market. As a key player on our team, your leadership and creativity will be essential in developing effective communication strategies that resonate with the manufacturers of renowned bourbons, tequilas, vodkas, cabernets and beers. You will collaborate with a dedicated and enthusiastic group of Haskell professionals committed to delivering exceptional support to our current and prospective clients. If you are passionate about making an impact in a vibrant industry and working with a forward-thinking team, we invite you to apply for this exciting position. Your responsibilities will include: Designing, editing and executing marketing/business development documents (i.e. digital and print assets) and participate in developing the marketing strategy for BWS Communicating with market leaders, business development, marketing and other internal stakeholders to set priorities and plan strategies/campaigns that will help achieve sales objectives Executing the planning and development of marketing campaigns and social media for the BWS market including: Collecting and analyzing relevant market data Assembling detailed data reports on specific market verticals and clients within the Beer, Wine & Spirits industry Utilizing market data to create and disseminate targeted messaging across multiple platforms Researching and analyzing keywords, develop content, develop landing pages and track click-thru rates, conversion rates and overall ROI Supervising and leading the development of content for the website Leading specialty programs or assignments for the BWS market Supervising multiple tasks/activities and proposal teams against the schedule for delivery and consistency Collaborating with members of BWS proposal and presentation teams and make recommendations Researching, designing and writing various proposal and business development collateral focused on the BWS market (i.e., brochures, flyers, postcards, project profiles, advertisements) Leading public relations, advertising and other outside events (i.e. tradeshows) as required, which may require some travel Supervising and authoring content for the internal group database of project descriptions, resumes, standard content, clients, subconsultants, contacts (i.e. CRM) Executing the production and design of qualifications, proposals, presentations, award submittals and other marketing assignments: Reviewing RFP/RFQ and clients needs Planning/outlining the criteria/responsibilities Assigning responsibilities/monitor deadlines Producing content which best meets clients criteria Writing/editing content Leading kickoff and quality review meetings Leading presentation development and assist with interview coaching Researching, organizing and preparing analytics/reports for the BWS market Assisting in training and supervision of marketing specialist(s) for growth and development Education/Experience: Bachelors degree (marketing, communications, English, journalism, business administration or technical field) A minimum of 8 years of relevant experience, with experience in the Architecture/Engineering/Construction (AEC) industry preferred. To thrive in this role, you'll need: Ability to implement marketing and business development principles Advanced analytical, problem-solving and decision-making skills Proficient in Microsoft Office and Adobe Creative Suite (i.e. InDesign) Ability to lead in a collaborative team environment Experience with CRM databases Ability to successfully lead project teams or assignments Advanced understanding of graphic design and production Organizational and time management skills, multi-tasking and prioritizing Excellent written and verbal communication skills, with strong editing capabilities Extremely detail oriented and acute attention to accuracy Ability to work independently Strong analytical and decision-making skills Understanding of marketing and business development principles At Haskell, we offer a comprehensive benefits package, including health insurance, retirement plans, professional development opportunities, and more. Join us and be part of a team where your contributions make a difference. Ready to take your career to new heights? Apply now and become part of the Haskell family. Environmental Factors and/or Physical Requirements: While performing the duties of this job, this position is required to have ordinary ambulatory skills sufficient to visit other locations; and the ability to stand, walk, stoop, kneel, crouch, and manipulate (lift, carry, move) light to medium weights of 10-50 pounds. Requires good hand-eye coordination, and arm, hand and finger dexterity, including the ability to grasp, and visual acuity to use a keyboard, operate equipment and read application/form information. The associate frequently is required to sit, reach with hands and arms, talk, and hear. Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities: All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, citizenship, disability, or protected veteran status. Haskell will make reasonable accommodations in compliance with the Americans with Disabilities Act of 1990 and the Americans with Disabilities Act Amendments Act of 2008. The job description will be reviewed periodically as duties and responsibilities change with business necessities. Essential and marginal job functions are subject to modification. Haskell is a Drug-Free Workplace. LI-JP1 LI-MSR LI-Onsite

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