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Senior Brand Manager

2 months ago

Philadelphia, United States Advimed Koblenz Full time

Essity B 278.6 (-1.1 SEK) on 16-Jun-2024 17:29

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

Essity is looking for an experienced Senior Brand Manager who can lead, design and develop specific brand, channel, and product activation strategies for the Heath & Medical Services Consumer businesses according to global guidelines and marketing priorities. Will have overall responsibility for TENA brands within US managing the interface to product development and coordinating and/or driving global and local product launches.

The ideal candidate should live in the Philadelphia, PAmetro area, as this is a hybrid position.


Were looking for people who embody our values, arent afraid to challenge, innovate, experiment, and move at a fast pace. Were always looking for ways to improve our products and ourselves. If this is you, wed love to talk.

What You Will Do

Develop Go to marketing plan for TENA Consumer in line with global requirements and other relevant marketing strategies and plans

Propose and manage optimal assortment and corresponding pricing

Develop and coordinate BTL and other marketing activities with other communication activities

Develop Go-To-Marketing plans for locally generated activates to directly respond to market needs (ie. Customer specific requests, product, packaging)

Manage assigned A&P budget and allocate to different activities

Contributes to the Global Brand Development work related to the assigned brand/s, product category or channel

Ensure adequate internal and external communication in case of quality issues

Ensure collection of brand/product/channel related insights and consider them in the definition of the go to market strategy

Lead, direct and develop a team (including personal feedback & development)

Who You Are

5-10+ years of marketing experience; preferably in Consumer Packaged Goods, Business to Consumer

Previous experience with launching new products, developing complex marketing plans, external agency management, media planning preferred.

Demonstrated ability to manage complex or international markets.

Demonstrated ability to seek out, identify, qualify and capture revenue opportunities to achieve short- and long-term strategic goals

Demonstrated expertise in growing sustainable business in terms of volume and revenue

Managing & coaching a team of varied skilled employees

Strong proficiency in IRI/Nielsen applications (Could teach a direct report the basics)

Strong understanding of research methodologies; ability to provide input and guidance in testing and activate against results (ie. BASES I/II; concept tests, packaging design, etc)

Prior P&L management and analysis strongly preferred

Previous experience in shopper marketing and using shopper data and insights

Technical Knowledge of the Area

Detail orientation

Planning and Organizing

Understanding of Consumer/Shopper

Strong understanding of marketing vehicles (mass, in-store, digital, etc)

About Our DEI Culture

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:

United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance

Wellness program provided through Rally

Healthcare and Dependent Care Flexible Spending Accounts (FSA)

401(k) with employer match and annual employer base contribution

Company paid Basic Life, AD&D, short-term and long-term disability insurance

Employee Assistance Program

PTO offering with Paid Holidays

Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance

Employee discounts program

Scholarship program for children of Essity employees.

Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

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