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Brand Manager

2 months ago

Philadelphia, United States Essity Full time
Brand Manager

Who We Are

Essity is a global leader in health and hygiene with our corporate headquarters in Stockholm, Sweden, and North American headquarters in Philadelphia, PA. We are a multi-billion-dollar company that is committed to breaking barriers to well-being. Essity does this through innovative brands in the areas of Professional Hygiene, Consumer Goods, and Health & Medical Solutions.

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being. At Essity you will find a caring and compassionate culture where we remain grounded in our beliefs & behaviors.

About the Role

Essity Consumer Goods is looking for an experienced Brand Manager who will be responsible for developing and implementing brand strategies to increase brand awareness, drive customer engagement, and ultimately increase market share for the TENA brand in the US market. The ideal candidate will have a strong understanding of market trends, creative mindset, excellent communication skills, and a proven track record of successful brand management in a fast paced environment.

The ideal candidate should/could live in Philadelphia, PA.

We're looking for people who embody our values, aren't afraid to challenge, innovate, experiment, and move at a fast pace. We're always looking for ways to improve our products and ourselves. If this is you, we'd love to talk.

What You Will Do
  • Develop and execute brand strategies that align with overall business objectives and target audience preferences
  • Lead brand campaigns and initiatives to drive brand awareness, customer engagement, and loyalty (including sampling programs)
  • Develop and coordinate ATL/BTL communication activities aligned with Global Brand guidelines and Global Brand Communication assets.
  • Develop Go-To-Marketing plans for locally generated activities to directly respond to market needs (ie. Customer specific requests, product, packaging)
  • Manage the interface with product development and coordinating and/or driving global and local product launches; work cross functionally with finance, supply, demand etc. to ensure successful go-to-market approach
  • Collect, compile, verify, and analyze data on market trends, consumer behavior, and competitor activity to identify market opportunities for the brand/product/service
  • Collaborate with cross-functional teams to ensure brand consistency across all marketing channels and touchpoints
  • Manage brand budgets and allocate resources effectively to maximize ROI
  • Oversee the development of brand assets, including visual identity, messaging, and brand guidelines
  • Monitor and evaluate brand performance metrics to track progress and identify areas for improvement
  • Stay up-to-date on industry trends and best practices in brand management
  • develop and execute sampling programs
Who You Are
  • Bachelor's degree in Marketing, Business, or related field; MBA a plus
  • Five plus (5+) years of brand management, marketing, or related field preferably in Consumer Packaged Goods, Business to Consumer
  • Creative thinking and innovation mindset; previous experience in campaign creation/idea generation; digital and traditional marketing expertise a plus
  • Previous experience with launching new products, developing complex marketing plans, external agency management, media planning preferred
  • Strong analytical and problem-solving skills; strong proficiency in Circana/syndicated data applications a plus
  • Value creation & financial acumen; prior P&L management a plus
  • Moderate understanding of research methodologies; ability to provide input and guidance in testing and activate against results (ie. BASES I/II; concept tests, packaging design, etc)
  • Excellent communication and interpersonal skills
  • Ability to work effectively in a fast-paced, dynamic environment and with multifunctional teams
About Our DEI Culture

Guided by our Beliefs & Behavior, our culture is the foundation that connects our history with our future. At Essity, care, collaboration and inclusion are more than buzzwords, they are practiced on an everyday basis. And with a purpose of breaking barriers to wellbeing, promoting gender equality and enable customers and consumers to lead a fuller life at all stages of life, DEI is in our core.

As we work in diverse teams across geographies, cultures and professional areas, inclusive leadership is something we expect from ourselves and each other. In our leadership platform, we express this as leveraging the power of differences. From experience we know that diverse and inclusive teams are key to innovate and profitably grow our business while simultaneously address our ambitious climate targets.

What We Can Offer You

At Essity, we believe every career is as unique as the individual and empower employees to reach their full potential in a winning culture motivated by a powerful purpose.

Compensation and Benefits:

Competitive annual salary + annual incentive bonus + benefits

Pay offered may vary depending on multiple individualized factors such as knowledge, skills, and experience.

Along with competitive pay you will be eligible for the following benefits:
  • United Healthcare PPO / EyeMed Vision Insurance / Delta Dental Insurance
  • Wellness program provided through Rally
  • Healthcare and Dependent Care Flexible Spending Accounts (FSA)
  • 401(k) with employer match and annual employer base contribution
  • Company paid Basic Life, AD&D, short-term and long-term disability insurance
  • Employee Assistance Program
  • PTO offering with Paid Holidays
  • Voluntary benefits to include: critical illness, hospital indemnity, and accident insurance
  • Employee discounts program
  • Scholarship program for children of Essity employees.


Collaborative and Caring Culture | Empowerment & Engaged People | Work with Impact and A Powerful Purpose | Individual Learning & Career Growth | Health & Safety Priority | Sustainable Value Together| Innovation| Sustainable Working Life | Competitive Total Rewards

Additional Information

The Company is committed to equal employment opportunity and providing reasonable accommodations to qualified candidates and employees pursuant to applicable law. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, gender, sex, age, religion, creed, national origin, ancestry, citizenship, marital status, sexual orientation, physical or mental disability, medical condition, military and veteran status, gender identity or expression, genetic information, or any other characteristic protected by federal, state, or local law.

If you require reasonable accommodation as part of the application process please contact EssityHRNorthAmerica@essity.com

Together, we are improving lives, every day

Working at Essity is not just a career; it is a chance to directly make the world a healthier, more hygienic and safer place. With impactful innovations coupled with sustainable solutions, we strive to reach more people every year with the necessary and essential solutions for well-being.

Application End Date:

Job Requisition ID:
Essity245874