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Assistant Brand Manager

2 months ago

Philadelphia, United States Setup Winks Full time
Job DescriptionJob DescriptionDescription
Job Title: Assistant Brand Manager
Location: Philadelphia, PA
Department: Marketing
Reports To: Brand Manager
Job Type: Full-time

We are seeking a dynamic and creative Assistant Brand Manager to join our marketing team. The ideal candidate will support the Brand Manager in the development and execution of marketing strategies to enhance brand visibility, drive customer engagement, and increase market share. This role offers an exciting opportunity to work closely with cross-functional teams and play a key role in the growth and success of our brand.
Key Responsibilities
  • Support Brand Strategy: Assist in the development and implementation of brand strategies that align with company objectives.
  • Market Research: Conduct market research and analyze consumer insights to identify trends, competitive landscape, and opportunities for brand growth.
  • Product Development: Collaborate with the product development team to ensure new products align with the brand’s identity and meet consumer needs.
  • Budget Management: Assist in managing the brand budget, ensuring campaigns are executed within allocated resources.
  • Performance Analysis: Monitor and analyze the performance of marketing campaigns, using data to provide insights and recommendations for future initiatives.
  • Brand Communication: Ensure consistency in brand messaging across all channels, including packaging, advertising, and digital platforms.
  • Cross-functional Collaboration: Work closely with sales, product development, and customer service teams to ensure brand consistency and alignment with business goals.
  • Reporting: Prepare regular reports on brand performance, including sales data, market trends, and campaign effectiveness.

Skills, Knowledge and Expertise
  • Excellent communication and interpersonal skills.
  • Proficiency in marketing tools and software (e.g., Google Analytics, Adobe Creative Suite).
  • Creative mindset with the ability to think strategically.
  • Ability to work independently and manage multiple projects simultaneously.
  • Knowledge of digital marketing and social media platforms.

Benefits
  • Competitive salary and performance-based bonuses.
  • Health, dental, and vision insurance.
  • 401(k) plan with company match.
  • Paid time off and holidays.
  • Opportunities for professional development and career growth.