Program Marketing Manager

3 weeks ago

Sunnyvale, United States Chesamel Full time

Who We Are Chesamel delivers workforce solutions to enable business transformation. Some of the world's biggest tech companies choose Chesamel to help solve their marketing and workforce challenges. Join us today to be part of those solutions. We deliver marketing transformation to our clients either via either: embedding consultants directly with our clients to deliver exceptional integrated marketing solutions, or Via our marketing hub which acts as a one-stop-shop to clients and provides fully scoped, end-to-end delivery and execution of high quality marketing campaigns across both B2B and B2C activations. We are headquartered in London with presence in 16 countries globally. Team: Our client helps millions of organisations empower their employees, serve their customers, and build what’s next for their business, all with technology built in the cloud. Their products are engineered for security, reliability and scalability, running the full stack from infrastructure to applications to devices and hardware. You will be embedded in a team dedicated to helping businesses ranging from enterprises to startups, educational institutions and government agencies to see the benefits of our technology come to life. Responsibilities: Plan, build, execute and analyse Account Based Marketing campaigns, events and initiatives based on the approved regional strategy, working in alignment with the regional marketing strategy programme and with cross-functional marketing stakeholders. Develop, execute, rollout and optimise campaigns to drive customer acquisition and retention, and product engagement, including via customer conferences, seminars, education and engagement tactics. Operate and run the Strategic Interest Groups (SiGs) including executing the planned marketing activity Support wider team and ABM Leads on execution requirements. Brief and manage agencies to create content: case studies, thought leadership, blogs Collect and analyse data from campaigns to draw insights and identify solutions in order to optimise future activities Manage relationships with third-party vendors and media agencies to execute and monitor campaigns Collect best practices and provide campaign learnings Research and recommend new campaign tactics and approaches Required experience: Solid (ideally 7 years plus) B2B marketing experience within a Cloud or IT enterprise environment Experience in Account Based Marketing Experience of working with tech vendors and their customers Strong marketing campaign strategy and execution experience Data driven - continuously using insights in order to drive campaigns and optimise performance Executive presence and strong stakeholder management skills Exceptional project management skills and experience, including managing multiple internal stakeholders, external creative agencies and international projects Ability to thrive in a fast-moving environment

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