Lifecycle Marketing Manager

1 month ago

Sunnyvale, United States Linqto Full time
Job DescriptionJob DescriptionDescription:

About Linqto:

Linqto is a technology-enabled investment platform allowing Accredited Investors to identify, evaluate, invest in, and trade securities in the world’s leading unicorns and other private companies. Linqto also provides liquidity for private securities markets. Founders, VCs, and employees can realize early returns and liquidity without waiting for an IPO or trade sale, and companies can stay private longer by providing liquidity on an ongoing basis, not just at exit. The Linqto platform ultimately makes the private securities asset class accessible, while reducing costs and saving time with the flexibility of trading directly on the Company’s mobile app. Linqto aims to democratize private investing and build a community of like-minded investors, providing both an investment platform and education about private markets and individual companies.


Job Summary:

The Lifecycle Marketing Manager would focus on engaging our customer base to drive retention, loyalty, and lifetime value. They will be responsible for executing the strategy across all channels including but not limited to email, web, on-device, SMS, loyalty, and referral.


Responsibilities:

· Partner closely with key stakeholders to understand our customer segments, market trends, and in-app behaviors to develop a customer lifecycle plan to create awareness, adoption, and retention of our products and services.

· Project manage and deliver customer lifecycle marketing campaigns built with logic to deliver behavior-based or personalized triggers to meet customers where they to increase product adoption, retention, or up-sell opportunities.

· Continually measure, monitor, and drive improvement in program approaches; employ industry best practices and look for opportunities to increase effectiveness and efficiency.

· Present project updates on internal, external, and in-app marketing efforts to stakeholders across the organization.

· Manage processes and plans for CRM channels, develop CRM calendar, and own execution across email, push notification, and SMS.

· Partner with our data team to understand customer segmentation and identify opportunities to create new automated lifecycle marketing campaigns.

· Design and build new automated marketing campaign lifecycle workflows that also incorporate A/B testing.

Requirements:

Experience Required:

· 5+ years of experience in CRM and lifecycle marketing (retention, engagement, loyalty) within financial services.

· Proven ability to write narratives (for emails) for financial services.

· Knowledge of CRM technology management, with a strong understanding of marketing, data structure, operational databases & segmentation.

· Strong customer focus, instinct, and passion.

· Proven track record of delivering measurable results (in terms of LTV, churn, etc.) through testing and optimization.

· Deep expertise in email automation.

· Demonstrated ability to partner with stakeholders across marketing, to launch campaigns.

· Proven ability to translate analytic data into strategic insights that drive successful marketing programs.

· Technical experience writing and editing HTML code.

· Ability to multitask, prioritize and problem-solve. Excellent time management skills.

· Highly organized and meticulous, with an ability to balance and effectively prioritize numerous projects and initiatives.


Our team holds a common value to championing one another's talents to drive thoughtful solutions and operate using the principles of Cultural Humility. Learning is a lifelong process that requires self-awareness, self-critique, strong opinions loosely held, and advocating and partnering with others.


Job Type: Full-Time, Remote

Compensation: $80K-$110K Commensurate on experience. Salaries will vary and will be based on various factors, such as the candidate’s qualifications, skills, competencies, and proficiency for the role. The base salary is one component of Linqto’s total compensation package for employees. Other rewards and benefits include equity options, bonus programs, health, vision, dental and disability insurance, life insurance, 401k, and paid time off.

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