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Marketing director media
2 months ago
Reports to: Director of Marketing
Location: USA and Canada only
Company Summary
Our mission is to become the premier destination for all publishing-related needs. In line with this vision, we are excited to announce the launch of our latest innovation,
About The Role
We seek an experienced Performance Marketing Director to lead our paid media efforts across various platforms, including Facebook, YouTube, TikTok, Google, Programmatic Advertising, CTV, OTT, and traditional advertising. This role will oversee media buyers, the Creative Director of paid media, the funnel managers, and the CRO lead, ensuring the strategic execution and performance of all sales funnels and paid media campaigns.
Responsibilities
Lead a high-performing team to deliver high-converting funnels and outstanding paid media campaigns, focusing on troubleshooting, strategizing, and meeting KPIs on platforms like Facebook, Instagram, YouTube, TikTok, and Google
Monitor and optimize key performance indicators (KPIs) such as Return On Ad Spend (ROAS), Cost Per Acquisition (CPA), Cost Per Lead (CPL), Cost Per Thousand Impressions (CPM), and Click-Through Rate (CTR) to ensure campaigns align with business objectives and achieve maximum efficiency
Use advanced data analysis tools like Hyros and GA4 to monitor and analyze campaign performance, making data-driven decisions to improve ROI
Collaborate with marketing compliance and legal teams to ensure all advertising efforts are FTC-compliant and strategically aligned with KPI goals, enabling effective and responsible navigation of the advertising landscape
Foster a culture of excellence within the performance marketing team, promoting continuous learning and adaptation.
Align paid media strategies with overall marketing goals to ensure a cohesive brand message across all campaigns that meet KPI standards
Engage with stakeholders transparently, providing regular and insightful updates on campaign performance against KPIs and offering strategic recommendations based on data analysis for ongoing optimization
Develop and execute comprehensive paid media strategies across multiple platforms
Strategize, manage, and optimize programmatic advertising, CTV, and OTT ad campaigns
Stay up-to-date with industry trends and emerging platforms to drive innovation
Expected Outcomes
Creative meets Strategic: To thrive in this role, you must merge the creative, art side of advertising with the strategic, science side. Performance will be gauged on metrics like CPA, ROAS, CTR, and overall revenue and profitability of ad campaigns
High-Performing Team: Develop a team that is not only technically proficient but also strategically oriented towards KPI-focused outcomes, fostering an environment where challenges are met with innovative solutions
Viral Ads: The goal is to consistently create best-in-industry ads that convert viewers into buyers and get the attention of millions of people online
Decrease in CPA: The better the ad creatives we run, the lower the cost to acquire customers. This is a major driving force for scaling the business
Increase in Revenue & Profitability: The better our advertising campaigns perform, the more we can afford to spend on advertising, which leads to substantial growth in revenue and profitability for the company
Ad Production Factory: We should be an ad production factory consistently delivering world-class ad creatives to the media buying team
High-Converting Funnels: Develop and optimize high-converting sales funnels with the Funnel Manager and CRO Lead to achieve maximum conversion rates
Hitting Deadlines & Budgets: All deliverables should be completed on time and within budget
Requirements
7+ years of experience in Performance Marketing, with a proven track record in a Director role
Expertise in managing paid ads on Facebook, YouTube, TikTok, Google, and other platforms
Proven results in developing and optimizing sales funnels for maximum conversions
Strong experience in Programmatic Advertising, CTV, and OTT ads
Familiarity with traditional advertising methods like Direct Mail is a plus
Proficient in data analysis and performance tracking tools
Excellent understanding of media buying and budget management
Strong leadership and team management abilities
Excellent communication and interpersonal skills
Strategic thinker with a results-driven mindset
Ability to work collaboratively with creative and technical teams
Adaptability and willingness to stay updated with industry changes
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